Trade Promotion Management

Consumer Packaged Goods (CPG) companies spend on average 20% of their revenue on trade promotion but it's difficult for customers to optimize trade promotions and determine return-on-investment. Trade Promotion Management (TPM) solutions on AWS apply data, analytics, and artificial intelligence to help brands optimize trade spend and focus investments on trade promotions that help them meet revenue growth goals. Using a data driven approach to TPM can help CPGs build a healthy revenue growth practice without relying on spreadsheets and manual processes.