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AWS Solutions Library

Guidance for Building an Event-Driven Sportsbook on AWS

Overview

This Guidance demonstrates how to build an event-driven, serverless sportsbook application to help sports betting operators handle spiky, seasonal traffic. It addresses challenges like rapid market entry, development inconsistencies, complex integrations, and scaling difficulties. Leveraging microservices, serverless computing, and event-driven messaging, the Guidance helps operators overcome limitations of traditional online sportsbook platforms, such as the inhomogeneity of development environments and the need to over-provision to meet the unique demand characteristics brought on by seasonal sporting events. By using this Guidance, sports betting operators can deploy a flexible, cost-optimized, player-centric approach that reliably scales to improve the customer experience.

How it works

These technical details feature an architecture diagram to illustrate how to effectively use this solution. The architecture diagram shows the key components and their interactions, providing an overview of the architecture's structure and functionality step-by-step.

Download the architecture diagram

Well-Architected Pillars

The architecture diagram above is an example of a Solution created with Well-Architected best practices in mind. To be fully Well-Architected, you should follow as many Well-Architected best practices as possible.

Amazon CloudWatch helps you gain deep insights into your application's performance and behavior. CloudWatch monitors your system's health, helping you quickly identify and resolve issues. Automate your deployments using AWS CloudFormation for consistent and repeatable infrastructure provisioning to support your evolving business needs.

Read the Operational Excellence whitepaper 

Protect your application with AWS Identity and Access Management (IAM), Amazon Cognito, and DynamoDB. IAM enables fine-grained access controls, Amazon Cognito secures user access by providing mechanisms for controlling external API access, and DynamoDB encrypts data at rest, safeguarding your sensitive information.

Read the Security whitepaper 

Build a resilient, fault-tolerant architecture using EventBridge, Lambda, DynamoDB, Amazon SQS, and CloudFront. EventBridge and Amazon SQS decouple your components to reduce single points of failure. Lambda scales automatically so you don’t have to provision or manage servers. CloudFront delivers static content reliably from a global network, improving availability and reducing latency. 

Read the Reliability whitepaper 

Lambda allows you to run lightweight code on highly available compute infrastructure to help you respond quickly to events. DynamoDB offers a fast, serverless NoSQL database with consistent millisecond performance, maintaining performance regardless of scale. Amazon SQS and EventBridge allow non-blocking integrations between applications.

Read the Performance Efficiency whitepaper 

Serverless services like Lambda and AWS AppSync align costs with actual usage, following a pay-as-you-go pricing model, meaning you only pay for the services you use. DynamoDB has an on-demand mode and automatic scaling so that you only pay for the capacity required at any given time. CloudFront offers a global edge network that minimizes data transfer costs by reducing the distance data needs to travel to reach end-users.

Read the Cost Optimization whitepaper 

Enhance the sustainability of your workload by using Lambda and DynamoDB. Lambda minimizes idle compute resources, and DynamoDB scales on-demand, reducing over-provisioning.

Read the Sustainability whitepaper 

Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

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