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Guidance for Driving Airline Loyalty Through Personalized Promotions on AWS

Overview

This Guidance demonstrates how airlines can cultivate traveler loyalty through personalized promotions and offerings that elevate their travelers’ experiences. Personalized promotions and offers are determined by each traveler’s preferences and behaviors, incentivizing more relevant cross-sell and up-sell opportunities at the right moment in every journey. By optimizing the timing and relevancy of offers, airlines can drive more passengers to purchase preferred items. The result: greater customer lifetime value and traveler loyalty.

How it works

These technical details feature an architecture diagram to illustrate how to effectively use this solution. The architecture diagram shows the key components and their interactions, providing an overview of the architecture's structure and functionality step-by-step.

Download the architecture diagram

Well-Architected Pillars

The architecture diagram above is an example of a Solution created with Well-Architected best practices in mind. To be fully Well-Architected, you should follow as many Well-Architected best practices as possible.

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Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

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