Advertising & Marketing Technology on AWS
Unmatched cloud capabilities and partner opportunities to help customers reinvent first-party data platforms, data collaboration, advertising platforms, advertising intelligence, and customer experience in the post-identifier era.
How four leading businesses optimized real-time advertising performance
Achieving optimal price performance and accelerating innovation with real-time advertising on AWS
Benefits
Innovate
faster
Optimize
cost-performance
Customers reinventing advertising and marketing technology with AWS
Nielsen Builds Cloud-Native Data Reporting Platform on AWS
Nielsen, a global measurement and data analytics company, migrated its National Television Audience Measurement platform to AWS and built a new, cloud-native television rating platform that allowed it to grow its measurement capabilities from measuring 40,000 households to more than 30 million households each day.
HubSpot Selects AWS as its Preferred Public Cloud Provider
HubSpot, a customer growth platform, chose AWS as its preferred public cloud provider, using AWS to support 450+ microservices, delivering features ranging from email delivery to automated marketing workflows.
Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS
Salesforce builds on AWS to process exabytes of data, resolve known and anonymized customer identifiers into highly accurate user profiles, and deliver audience segments across activation channels.
The Trade Desk Processes 30M Items per Second for Real-Time Advertising
The Trade Desk uses Aerospike on AWS to support millions of queries per second at the edge for real-time bidding and peak loads of 30 million writes per second in its cold storage of user profiles.
TripleLift Invents New Ad Units for Real-Time Product Placement in Streaming TV Using ML
TripleLift used AWS to pioneer an ad insertion solution for streaming TV that improves consumer experience and ad performance and boosts monetization.
Explore solution areas for advertising and marketing technology
First-party data platforms
Unify first-party data to create a 360-degree view of the customer that drives audience segmentation, ad targeting, and attribution in the post-identifier world.
Data collaboration & interoperability
Enable privacy-safe data collaboration & interoperability of identifiers across the largest partner community on the most widely adopted cloud.
Advertising intelligence
Innovate faster for the post-cookie era with the broadest analytics and machine learning capabilities in the cloud.
Advertising platforms
Run ultra-low latency advertising workloads with cloud-only optimizations and unmatched cost-performance.
Customer experience
Create connected experiences at scale by automating, delivering, and analyzing billions of personalized messages and offers per day.
Grow revenue with unmatched partner opportunities
With the largest partner community and tens of thousands of data lakes running on AWS today, the cloud leadership position of AWS enables marketers, publishers, agencies, and technology companies to more easily connect with partners to join, analyze, activate, and measure data with flexibility and interoperability. AWS also enables more revenue-driving partner opportunities for advertising and marketing technology companies, including integrations and distribution channels via AWS Partner Network, AWS Data Exchange, AWS Marketplace, and Amazon Ads.
For customers looking to accelerate time to market, the AWS Partner Network (APN) offers a dedicated partner competency for Digital Customer Experience, including 52 technology partners and 35 consulting partners.
