AWS for Retail

Born from Retail, Built for Retailers. Driven by a relentless customer obsession, AWS retail cloud solutions empower you to create exceptional experiences built for the future of retail.

Driving retail innovation with generative AI using AWS and AWS Partner solutions

Through AWS and AWS Partners, retailers gain access to enterprise grade security and privacy, cutting edge foundation models, and applications powered by generative artificial intelligence (AI).

Born from retail, built for retailers
Consumer behaviors and expectations have fundamentally changed, compelling retailers to accelerate digital transformation across the value chain. AWS, born from the most innovative retailer in the world, is the foremost pioneer in cloud services with industry-leading solutions to meet today’s consumer expectations, optimize operations, and improve business insights.


Improve insights
With over two decades of experience developing retail-specific data solutions for, AWS enables you to build a next-generation intelligence and insight engine that helps differentiate your brand, influence customer actions, and increase revenue.
Optimize operations
AWS can help you improve IT efficiency, boost store productivity, automate supply chains, and drive continuous innovation with technologies powered by robotics and ML.
Transform engagement
Built from an unparalleled legacy of customer obsession, AWS enables retailers to deliver consistent brand experiences across a range of customer touchpoints, including payment, shipping, and search.

Customer stories

We work with the industry’s leading retail companies - innovators and pioneers - who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways retail companies are leading their customer journeys with AWS.

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Leading Cloud Innovators: on AWS migrated 5,000 databases from Oracle to AWS, cutting its annual database operating costs by more than half and reducing the latency of most critical services by 40 percent. The company leverages Amazon DynamoDB to scale Prime Video and Amazon SageMaker to indentify misplaced inventory.

Read the story »
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Neiman Marcus increases new application speed to market by 50%

Neiman Marcus, a well-known name in luxury retail, built a serverless architecture using AWS Amplify and AWS AppSync to speed up app development time and increase speed-to-market.

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Morrisons delivers a self-serve contact center in 8 weeks on Amazon Connect

Morrisons, one of the UK’s largest grocery chains, migrated its contact center to Amazon Connect, enabling it to deliver a new customer experience and become operationally self-sufficient.

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Petco brings convenience and personalization to pet parents with AWS

See how Petco, with 1,500 locations across the US, is using AWS to build innovative microservices, bringing new features to its website and inventing better ways to help pet parents get the products and services they need.

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Zalando tracks business performance in near real-time with AWS

Learn how Zalando, a European online fashion retailer, migrated its SAP systems from an on-premises infrastructure to AWS, and cut IT management time by more than 30%.

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Accelerate retail innovation with AWS

Explore retail solution areas to lead your customer’s journey. AWS solutions and services provide value across the entire spectrum of retail IT operations.

Solution areas

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Smart Stores

Reinvent the in-store experience, improve in-store operational efficiency, and accelerate innovation with the cloud.

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Digital Commerce

Provide compelling digital shopping experiences across channels to attract more customers, increase sales, and flawlessly deliver.

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Intelligent Supply Chain

Improve supply chain efficiency and resiliency, despite increasing complexity, with purpose-built analytics, ML, and automation.

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Customer Engagement

Create meaningful customer engagement by using insights to reach, serve, and reward your ideal customers.

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Merchandise and Planning

Improve merchandising decisions and execution through enhanced customer insights, demand forecasting, category management, and store implementation.

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IT and Core Applications

Drive significant cost savings, faster innovation, and greater agility through the cloud-based platform built for retailers.

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Advanced Data Insights

Turn retail data into actionable insights that improve the customer experience as well as margins.

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A MACH architecture, which stands for Microservices based, API-first, Cloud-native SaaS and Headless (MACH), gives companies a deeper level of agility—allowing them to deliver new features to their customers at speed. This architecture has spread from ecommerce to store systems and is now fundamentally changing the way retailers assemble commerce solutions. Download the AWS ebook on architectural guidance for building composable MACH solutions on AWS.

Innovate with key industry partners

Discover purpose-built retail solutions and services from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and proven customer success in building retail solutions on AWS.

AWS purpose-built retail partner solutions  

Browse curated solutions for common use cases for the retail industry. Confidently deploy AWS Partner solutions from the AWS Solutions library—designed to help retailers innovate faster and at scale. AWS stands behind these solutions and provides ongoing support for code quality and security.

Browse AWS Retail Solutions »

AWS Retail Competency Partners 

AWS Retail Competency is a program that brings together an unmatched community of retail expert partners to help the industry accelerate digital transformation across the entire enterprise. Validated by AWS, these solutions span all areas of retail, including Customer Engagement, Smart Stores and Digital Commerce, Advanced Retail Data Science, and more.

Find all AWS Retail Competency Partners »

AWS Marketplace for retail solutions 

AWS Marketplace Retail hub offers a curated list of AWS Partner solutions that can accelerate innovation, optimize operations, and improve business insights. AWS Marketplace helps retailers easily discover, procure, deploy, and manage cloud technology and data management solutions purpose-built for the retail industry.

Explore AWS Marketplace for Retail »

AWS for Retail partner content hub 

This resource hub curates content featuring how our top retail partners enable retailers worldwide to accelerate their digital transformation. Explore articles, blogs, whitepapers, videos, webinars, case studies and more - featuring retail industry partner solutions, and customer success stories. 

Explore AWS Retail Partners content »

Get started

Industry-leading retailers are already using AWS. Contact our experts and start your own AWS Cloud journey today.
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