TUI Group on AWS

Before Amazon Connect, TUI managed more than 85 customer service applications worldwide. In this video, learn how consolidating systems into one platform helped streamline workflows, empower frontline advisors, and improve performance at scale. See how AWS is helping TUI deliver better travel experiences.

TUI, a leading travel company, saw an opportunity to leverage generative AI to create high-quality automated content. Marc Jennings and his team chose to build a prototype using Amazon Bedrock because it provided a secure environment, cost control, governance, and training resources. TUI used two models - Llama 2 for generating hotel descriptions and Claude 2 for formatting output - which reduced content generation time from 8 hours to under 10 seconds while maintaining quality standards.

TUI Group created an interactive voting app supporting 12,000 audience members using Amazon CloudFront. Working in the AWS Cloud, the travel firm accelerated development time by 90 percent and reduced costs, while helping to deliver a great user experience.

TUI looks to the cloud, says principal machine learning engineer Dr Lukas Schack, to innovate with greater efficiency. In a recent project, he and his team built a tool using AWS to measure the impact of IT infrastructure. This is helping them lower product resource requirement by 40% and support TUI’s goal of delivering excellent customer service more sustainably.