Our Values
Overview
From the beginning, we’ve set out to innovate and disrupt the status quo on behalf of our customers. We challenge ourselves to pursue unexpected paths and see things from different perspectives. We strive to build technology that’s inclusive, diverse, and equitable—accessible technology that helps our customers, society, and the planet.
We are determined to be a force for good in the world, whether it’s through our continued investments in providing free and low-cost cloud computing and AI skills training for people of all backgrounds and skill levels or our goal to reach net zero carbon across our operations by 2040.
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Democratizing access to technology
With AWS, it's also easy to integrate other offerings from Amazon that are designed to help retail and consumer goods customers deliver frictionless shopping experiences online or in store.
Bridging the AI and digital skills gap
According to the World Economic Forum, half of all employees globally will need to reskill by 2025 as technology adoption increases. We want to help bridge this gap by giving everyone—regardless of background, education, or social status—the opportunity to build in-demand skills. In addition, we’ve committed to training 2 million people for free on AI by 2025, through a new AWS-led generative AI Udacity scholarship, a new collaboration with the Amazon Future Engineer program, and Code.org to introduce generative AI to young learners, and eight free AWS-developed AI and generative AI courses.
Learn more about Amazon’s AI Ready initiative
Find out more about our skills programs for the public
Our Leadership Principles
Our inclusion, diversity, and equity approach is rooted in the premise that inclusion must come first before we can have a fully diverse and equitable AWS and world.
Inclusion is a powerful force when it's built into products and services from the start and enables our customers to serve their customers better.
Supporting startups and small businesses
We launched AWS to rethink IT infrastructure completely, so that anyone – even a kid in a college dorm room – could access the same powerful technology available to the largest and most sophisticated companies in the world. Startups were some of our very first customers, and working with them to solve their problems helped us in our journey to build the cloud. Today, wherever they are in the world and whatever their resources, we have a range of programs and initiatives to support startups and small businesses. These include AWS Activate, which offers startups free tools, resources, and more, to help small companies quickly start using the cloud.
Supporting underrepresented founders
Talent is everywhere. Opportunity is not. We're changing that narrative by helping underrepresented founders accelerate their cloud-based businesses. It’s all part of our efforts to build a more diverse cloud for a more diverse world.
Women in technology
We’re building a workplace, and an industry, where women of all backgrounds can thrive. Employee communities dedicated to grow representation within Amazon and AWS include Women in Technology, Women in Engineering, Women in AI/ML (artificial intelligence/machine learning), Women in Big Data, and the mentoring and the mentoring and training program AWS She Builds. With total membership in the tens of thousands, these groups provide women with support and encouragement to take ownership of their careers and pursue their ambitions.
Find out more about we support women in technology
Opening up AI and machine learning to more people
Artificial intelligence (AI) is the most transformative technology of our generation and a powerful innovation driver. If we are going to unlock the full potential of AI to tackle some of the world’s biggest challenges, we need to make AI education accessible to anyone with a desire to learn. To make sure no one is left behind, we’re providing a range of hands-on learning, scholarships, and mentorship opportunities for people underserved or underrepresented in tech. Our $10 million global Artificial Intelligence (AI) and Machine Learning (ML) Scholarship program, in collaboration with Intel and Udacity, aims to help underrepresented and underserved high school and college students learn foundational ML concepts to prepare them for careers in AI and ML.
Find out more about the values of AWS
Sustainability
Continuous innovation
We focus on improving efficiency in every aspect of our infrastructure, from the highly available infrastructure that powers our servers, to techniques we use to cool our data centers, and the innovative server designs that deliver services to our customers.
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How AWS will return more water than it uses by 2030
Find out how we’re working to reach net-zero carbon emissions across our operations by 2040, and how we’re using energy, water and other resources efficiently.
Learn more about our water stewardship
Supporting customers to reduce carbon emissions
Around the world, customers are using our technology to address climate change and empower communities to make a positive difference. We enable our customers to build sustainability solutions ranging from carbon tracking to energy conservation to waste reduction, and we offer a range of tools to support them—from best practices for designing and running sustainable workloads in the cloud, to our customer carbon footprint tool, a dashboard that provides an overview of the carbon emissions associated with their usage of AWS products and services.
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Sustainability tools for customers
The Amazon Sustainability Data Initiative (ASDI) minimizes the cost and time required to acquire and analyze large sustainability datasets, while the AWS customer carbon footprint tool helps customers track, measure, review, and forecast the carbon emissions generated from their AWS usage.
Learn more about the sustainability tools we offer to customers
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Climate Next: Technologies for Sustainability
This spotlight series from AWS takes you around the world to hear from AWS customers using cloud-based technology and scalable solutions to address climate change and empower communities.
Learn more about how AWS customers are working on solving complex sustainability challenges
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