Why Amazon Bedrock?
Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon via a single API, along with a broad set of capabilities you need to build generative AI applications with security, privacy, and responsible AI. Using Amazon Bedrock, you can easily experiment with and evaluate top FMs for your use case, privately customize them with your data using techniques such as fine-tuning and Retrieval Augmented Generation (RAG), and build agents that execute tasks using your enterprise systems and data sources. Since Amazon Bedrock is serverless, you don't have to manage any infrastructure, and you can securely integrate and deploy generative AI capabilities into your applications using the AWS services you are already familiar with.
How customers are innovating with generative AI on Amazon Bedrock
Amazon Bedrock demo
Watch this video to see Swami Sivasubramanian, Vice President of Data and AI at AWS, walk through a demo highlighting how you can use Amazon Bedrock within your organization to build generative AI applications with your data to create new customer experiences.
Everything you need to build generative AI applications
Choose from a range of leading FMs
Amazon Bedrock helps you rapidly adapt and take advantage of the latest generative AI innovations with easy access to a choice of high-performing FMs from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon. Amazon Bedrock’s single API access, regardless of the models you choose, gives you the flexibility to use different FMs and upgrade to the latest model versions with minimal code changes.
Privately adapt models with your data
Model customization enables you to deliver differentiated and personalized user experiences. To customize models for specific tasks, you can privately fine-tune FMs using your own labeled datasets with just a few clicks. Amazon Bedrock supports fine-tuning for Cohere Command, Meta Llama 2, Amazon Titan Text Lite and Express, Amazon Titan Multimodal Embeddings, and Amazon Titan Image Generator. To adapt Amazon Titan Text models to your industry and domain, you can use continued pre-training with unlabeled data. With fine-tuning and continued pre-training, Amazon Bedrock makes a separate copy of the base FM that is accessible only by you, and your data is not used to train the original base models.
Deliver more relevant FM responses
To equip the FM with up-to-date proprietary information, organizations use RAG, a technique that involves fetching data from company data sources and enriching the prompt with that data to deliver more relevant and accurate responses. Knowledge Bases for Amazon Bedrock is a fully managed RAG capability that allows you to customize FM responses with contextual and relevant company data. Knowledge Bases for Amazon Bedrock automates the end-to-end RAG workflow, including ingestion, retrieval, prompt augmentation, and citations, eliminating the need for you to write custom code to integrate data sources and manage queries.
Execute complex tasks across company systems
Agents for Amazon Bedrock plan and execute multistep tasks using company systems and data sources—from answering customer questions about your product availability to taking their orders. With Amazon Bedrock, you can create an agent in just a few clicks by first selecting an FM and providing it access to your enterprise systems, knowledge bases, and AWS Lambda functions to securely execute your APIs. An agent analyzes the user request and automatically calls the necessary APIs and data sources to fulfill the request. Agents for Amazon Bedrock enables you to do all this securely and privately—no need for you to engineer prompts, manage session context, or manually orchestrate tasks.