Author: Kelly Costlow

AWS Specializations and AWS Marketplace Vendor Insights work together to transform vendor evaluation. By combining rigorous, domain-specific technical validations from AWS across more than 115 solution areas with continuously updated security posture dashboards, these complementary mechanisms give procurement, security, and technical teams the objective, structured information they need to make confident vendor selection decisions. Learn how a multilayered validation framework—pairing pre-vetted partner capabilities with real-time compliance monitoring—can help you move faster from discovery to decision while reducing your organization’s due diligence efforts.

This blog covers a recap of 2025 enhancements to the AWS Specialization Program, including streamlined validation processes that reduced application time by 70%, enhanced AWS Marketplace visibility through badging and co-sell scoring, additional marketing funding, new AI categories, and more.