Author: Christian Kloetzel

To close the gap for customers between customizing a respective luxury car model and really seeing it in action, MHP created a platform solution on AWS called the MHP Elastic Content Platform (MHP ECP). It’s a modular solution able to emulate a virtually delivered automotive showroom experience for prospective buyers. Explore the challenges that come with creating a virtual immersive showroom experience, and how MHP ECP achieves this feat by relying on the AWS Cloud as technology platform of choice.