Author: Tyler Althoff

Developing a sustainable and effective co-sell program with AWS demands a comprehensive understanding of your AWS collaboration objectives, and a keen focus on empowering your sales team to effectively work with AWS stakeholders. Sales teams that are well-informed about AWS’s culture, sales and GTM stakeholders, and sales processes can co-sell more efficiently, especially when equipped with resources such as pitch decks, call scripts, and case studies. Learn more about the “Co-Sell Development Framework.”

Developing a co-sell program that supports your organization’s collaboration objectives with AWS involves identifying necessary activities and managing them to deliver results. The best practices outlined in this post are considered evergreen and have positively impacted AWS Partners who have prioritized their go-to-market strategy with AWS. To follow this guide, you must be a member of the AWS Partner Network (APN) and participate in the AWS ISV Accelerate Program.