AWS Partner Network (APN) Blog
Author: Tejas Manohar
The Composable CDP: Activating Data from Amazon Redshift to 200+ Tools Using Hightouch
Customer data is critical for modern digital organizations, but is often scattered across tools which can render it useless. Historically, customer data platforms (CDPs) aimed to consolidate data for insights and activation, but organizations now prefer a composable CDP architecture on AWS to sync data from Amazon Redshift and Amazon S3 into downstream tools. Hightouch facilitates this composable CDP approach, making it easy to activate AWS data across channels without engineering work.