Author: Karey Graham

Google Analytics and Google Ads are popular platforms for customers who need to make data-driven decisions about the performance of their web assets. For prediction, testing, and optimization scenarios, however, customers need a broader and more complete set of analytics. Matillion is an ideal tool to combine the power and convenience of Amazon Redshift and Amazon QuickSight, providing cloud-native data integration tools that make loading and transforming data fast, easy, and affordable.