Author: Tomaz Perc

The AWS SaaS Factory team delves into ITV’s innovative strides in the media and entertainment industry—particularly its creation of Planet V, an autonomous platform facilitating the reservation of TV ad campaigns on ITVX, a network of streaming channels. After two years of production, Planet V underwent a rearchitecting process aimed at enhancing customer experience and ensuring a future-proof solution. ITV enlisted AWS Partner The Scale Factory to collaboratively design, build, and fortify the platform’s infrastructure.