Category: Media & Entertainment

The world of video entertainment is more competitive than ever. The video entertainment landscape is crowded, so content providers must deeply understand viewer behavior to stand out. Synamedia Clarissa, built on AWS, delivers data-driven insights to help businesses boost viewer satisfaction. Clarissa analyzes video consumption and user experiences, providing content and app insights like which videos resonate best and how users discover content.

Women’s sports have lacked access to data analytics geared towards enhancing their performance. AWS and KINEXON collaborated to develop player tracking technology tailored for women, with key innovations including personalized load management plans based on an athlete’s cycle. This helps establish meaningful performance thresholds derived from data, and build a supportive community to advance equality through sports technology specifically designed for women.

Amagi provides cloud broadcast solutions with tiered redundancy offerings to mitigate risks for broadcasters during disruptive events. Its CLOUDPORT platform supports hot, warm, and cold disaster recovery configurations spanning single/multi AWS Availability Zones and regions for varying recovery times. Exhaustive tuning, testing, and regular DR drills validate the failover capabilities aligned with broadcaster requirements for cost-effective business continuity.

In the ever-expanding digital landscape, the need for global accessibility has become paramount. Mission Cloud, an AWS Premier Tier Services Partner and leader in harnessing generative AI on AWS, joined forces with MagellanTV to reshape content delivery on the company’s documentary streaming platform, which contains a massive library of over 3,000 series that are accessible through top streaming platforms. This success story was featured during Ruba Borno’s Partner Keynote at AWS re:Invent 2023.

The AWS SaaS Factory team delves into ITV’s innovative strides in the media and entertainment industry—particularly its creation of Planet V, an autonomous platform facilitating the reservation of TV ad campaigns on ITVX, a network of streaming channels. After two years of production, Planet V underwent a rearchitecting process aimed at enhancing customer experience and ensuring a future-proof solution. ITV enlisted AWS Partner The Scale Factory to collaboratively design, build, and fortify the platform’s infrastructure.

Sports organizations possess a vast amount of data about fans which can be used to generate actionable insights. The ability to send personalized marketing to fans increases satisfaction and loyalty while enabling the team to cross-sell and drive revenue. Learn how Slalom‘s fan engagement data platform accelerator ingests and presents fan data in a centralized layer and empowers organizations to focus on segmentation and insight. The platform is based upon Slalom’s experience with a Premier League football club.

The Interoperable Master Format (IMF) is a standardized delivery model that reduces content footprint while allowing a unique deliverable per customer. Using IMF, content producers can reduce the number of files delivered to distributors while maintaining compliance and delivering localization. Learn how Tedial leverages IMF to simplify broadcast workflows from ingest to playout. We’ll also show a multi-partner approach, including quality control, asset management, transcoding, and playout.

Production schedules in the media and entertainment (M&E) industry often depend on how quickly creatives can access enormous files. Learn how MASV is democratizing Amazon S3 access for everyday users through its Portal file collection technology and automation. MASV is a large file transfer service widely used in the M&E space. Its users can securely send files anywhere in the world without size limits or restrictions.

As media companies expand free ad supported television channel delivery and explore other advertising-based video on demand possibilities, Prime Image’s Time Tailor saves them significant cost and time. Combined with AWS’s elastic cloud infrastructure, Time Tailor can process content faster than real-time, allowing last-second content customization without long lead times and costly editing. Learn about the use cases for Time Tailor and where it fits into the media supply chain.

We’re excited to announce the AWS Media & Entertainment Competency, which helps customers accelerate their camera to screen cloud journey through the expertise of AWS Partners. AWS M&E Competency Partners have expertise with customers of all sizes—driving growth in areas like: broadcast, content production, direct to consumer, media supply chain and archive, and data science & analytics for media.