Transforming Life Sciences Content for the Digital Age with Viseven

By Roman Vasylenko, CTO – Viseven
By Dennis Lauth, Life Sciences Strategy and Solution Leader – AWS
By Jyothi Jayaraman, Senior Partner Solutions Architect – AWS

The Evolving Content Landscape in Life Sciences

Viseven

Modern digital-savvy healthcare consumers actively seek out information online and across social media channels. According to survey from National Health, 58.5% of US adults 58.5% of adults used the Internet to look for health or medical information. These consumers expect interconnected, personalized experiences driven by unique, practical, and engaging content tailored to their needs. However, many healthcare and life sciences organizations struggle to handle large-scale planning, production, management, and delivery of high-quality content at scale that meets each customer’s preferences, habits, and needs to enable personalized engagement experiences across global markets.

Successful customer engagement demands a strategic shift towards modular content management — a system where content is created as reusable components rather than static documents — enabled by AI-powered technology platforms.

The Content Conundrum: Challenges in Life Sciences

According to a survey by the Content Marketing Institute, 72% of healthcare marketers face challenges in creating engaging content that resonates with their target audiences. The root causes of this content conundrum are multifaceted:

Siloed operations: Cross-functional stakeholders from medical, marketing, regulatory, and other functions often operate in silos, hampering collaboration and communication.
Scattered content: Content is frequently scattered across disparate sources with unclear ownership, resulting in a lack of visibility and increased regulatory risks.
Inefficient processes: Outdated processes and workflows lead to high operational costs, delays in getting approved content to market, and reduced content reuse.
Lack of personalization: Healthcare professionals demand personalized experiences tailored to their unique needs, preferences, and habits.

To overcome these challenges, life sciences companies must transform their traditional content supply chains into integrated digital content ecosystems, fostering collaboration, streamlining processes, and enabling content modularization, reuse, and automation.

Achieving this transformation requires:

Standardized processes: Implementing well-defined and streamlined processes for content management across the organization.
Technologies for content reuse and automation: Leveraging advanced technologies that enable content modularization, reuse, and automation, reducing redundancies and improving efficiency.
Talent for digital maturity: Building a skilled workforce capable of driving digital transformation and embracing new technologies and processes for content management.

Mastering Modular Content Management to Drive Personalized Engagement – Viseven’s eWizard platform powered by AWS

Viseven, a global leader in marketing technology (MarTech) services and solutions for the pharma and life sciences industries, has developed eWizard, an innovative content experience platform built on AWS. Designed to streamline global content supply chains, eWizard offers a comprehensive suite of services to streamline content management processes:

Business Admin: Enhances productivity by clearly delineating areas of responsibility within global and local teams, enabling admins to manage user accounts, assign roles, grant permissions, and customize interface languages.
Planner: Facilitates the creation of personalized customer journeys and the management of global and local brand campaigns, fostering collaboration, coordination, and content delivery optimization across international organizations.
Editor: Streamlines content layout customization with ready-made components, modules, blocks, and placeholders, ensuring a seamless user experience.
Analytics: Offers in-depth insights into the performance of global and local brand campaigns, providing stakeholders with summarized reports to inform data-driven decision-making.
Library: Empowers users to create, copy, edit, delete, share, export, download, and publish all available content within the organization, ensuring efficient content management and distribution.

Innovative AI-Powered Capabilities

eWizard leverages cutting-edge AI technologies from AWS to enhance content management processes:

AI-avatar video: Enables content creators to convert existing PowerPoint presentations into MP4 video files with AI-powered digital presenters, offering customization options.
Auto translator: Allows for instant translation of text components into multiple languages, facilitating global content distribution.
Centralized tagging solution: Improves content searchability, discovery, and reusability by marking content with relevant metadata, enabling accurate analytics within the digital ecosystem.
MLR acceleration engine: Accelerates time-to-market by reducing the time spent on medical/legal/regulatory (MLR) approvals, ensuring compliance while creating opportunities for approved content reuse.
eVa AI agent: eWizard’s AI Agent empowers the creation of text variants using a wide range of text-based components, improving efficiency, quality, and speed of content production while ensuring tone and style consistency. The AI assistant offers guided content creation from scratch, suggesting multiple templates, and building compelling content pieces that can be easily edited and optimized. Additionally, it prioritizes approved assets from the digital asset management (DAM) system, ensuring full compliance of the generated content.

Modular Content Management for Maximized Value

One of the key advantages of eWizard is its modular content approach, enabling pharma and life sciences organizations to reuse existing content effectively. AI-driven taxonomy tools and metadata models facilitate automated tagging, making it easy to create, categorize, and assemble self-contained content modules into curated packages tailored to audience needs. This “build once, reuse everywhere” approach maximizes content reuse across channels.

According to a study by Forrester Research, organizations that adopt a modular content strategy can achieve a 60% reduction in content production costs and a 50% increase in content reuse rates.

Leveraging AWS’ Cloud Technologies for Intelligent Content Management

At the core of eWizard lies a robust technical infrastructure powered by AWS, enabling intelligent content management capabilities through advanced AI, machine learning, automation, analytics, and personalization services. Figure 1 shows how eWizard fits inside a Marketing Technology (MarTech) stack.

Figure 1. eWizard Core Components

Viseven AI-Powered Content Ecosystem Enablement

The powerful synergy between eWizard’s core capabilities and AWS services, as shown in Figure 2, creates a comprehensive solution for enterprise needs.

Figure 2. eWizard on AWS

Automated Translation: Amazon Translate, a neural machine translation service, enables fast, accurate, and customizable language translation. This empowers eWizard users to improve content translation efficiency and instantly translate text assets from an original language into multiple target languages, facilitating global content distribution.
Automated Tagging and Smart Search: Amazon Textract, a machine learning service, extracts text information from PDFs, images, tables, and forms, enabling automated tagging and taxonomy for delivering personalized content within eWizard. Additionally, Amazon Rekognition, a machine learning service for video analysis and image recognition, analyzes multiple images simultaneously, extracting relevant data and automatically generating tags within the smart search system.
Healthcare-Specific Content Processing: Amazon Comprehend Medical, a HIPAA-eligible natural language processing (NLP) service, is integrated into eWizard to extract healthcare-related information from medical texts, such as prescriptions, procedures, and diagnoses. Furthermore, Amazon Transcribe Medical, an automatic speech recognition (ASR) service, enhances eWizard’s functionality by converting audio files into text and automatically generating tags for them.
Large-Scale Content Management: Amazon Kendra, a machine learning service, enables Viseven to process large-scale internal databases, find relevant data from vast amounts of information, and make informed decisions to continually improve the eWizard platform.
Email Communication and Analytics: Amazon Simple Email Service (Amazon SES) allows companies to reach customers confidently without an on-premises SMTP email server, using the Amazon SES API or SMTP interface. The service notifies eWizard users about changes made within their organizations and provides analytics on email performance based on key performance indicators (KPIs).
Personalized Content Delivery: Amazon Pinpoint, a customizable tool integrated into eWizard, delivers personalized content at scale, at the right time, and through the right channel based on customer behavior and preferences. This capability enables life sciences organizations to create highly targeted and effective content marketing campaigns.
Omnichannel Customer Journeys: Amazon Personalize, a machine learning tool, is integrated into eWizard’s technical infrastructure to create omnichannel customer journeys and provide customers with personalized experiences based on their interests, needs, and preferences.
Secure Data Lakes and Advanced Analytics: AWS Lake Formation empowers eWizard’s technical infrastructure with secure data lakes and advanced analytics capabilities at a large scale, enabling life sciences organizations to unlock the full potential of their data for informed decision-making.

Seamless Integration: The Key to Optimized Content Management in Life Sciences

eWizard is designed to integrate seamlessly with multiple third-party services and technologies, including Adobe Experience Manager, a widely adopted solution for content and digital asset management (CMS/DAM) in the life sciences industry.

Additionally, eWizard offers seamless integration with industry-standard Customer Relationship Management (CRM) and Marketing Automation systems, such as Veeva Vault CRM, IQVIA Orchestrated Customer Engagement, and Salesforce Marketing Cloud, ensuring a consistent flow of data across all platforms.

Customer Success Story

A global pharmaceutical company experienced challenges processing an ever-increasing content volume across many engagement channels. The main problem was the manual tagging process that led to inconsistencies, errors, compliance risks, and critical delays in content production.

eWizard’s AI-enabled auto-tagging solution has been connected to the client’s digital asset management system (DAM). The integration with eWizard yielded remarkable results:

Manual tagging work was reduced by 60%, freeing up thousands of human hours for more strategic tasks.
The speed of content flow increased, reducing time-to-market for brand campaigns.
With an ROI of over 340%, the integration proved to be highly cost-efficient.
Improved tagging accuracy led to better searchability and higher content reuse rates.
The integration fostered collaboration across diverse departments, from marketing to IT, driving unified business objectives.

The client experienced measurable improvements — from content management and workflow optimization to compliance and cost reduction.

Conclusion: Elevate Your Content Management, Amplify Personalized Engagement

For today’s digitally-driven healthcare industry, effective content management is a critical imperative for life sciences organizations seeking to deliver exceptional customer experiences. By integrating Viseven’s eWizard platform powered by AWS into their existing MarTech ecosystem, pharma and life sciences companies can establish a robust foundation for content excellence.

Contact Viseven to learn more about the transformative capabilities of eWizard for your company’s content management efforts.

Viseven – AWS Partner Spotlight

Viseven is a leading B2B digital marketing company in pharma and life sciences revolutionizing the domain with innovative AI-driven omnichannel marketing solutions and a modular content approach. They enhance patient outcomes and fuel competitive advantage by combining human expertise with cutting-edge technology to amplify medical, commercial, and marketing efforts. Their specialties include Omnichannel Marketing, Digital Transformation, and Modular Content. Additionally, they offer their flagship eWizard Content Experience Platform. Through these services and tools, they assist clients in delivering personalized engagement at scale.

Contact Viseven | Partner Overview | AWS Marketplace

TAGS: Content Management, Artificial Intelligence, Healthcare, Life Sciences, Viseven, Pharma Content

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