AWS Architecture Blog

Rodrigo Asensio

Author: Rodrigo Asensio

Rodrigo Asensio is a Manager of Solution Architecture at Amazon Web Services. He has over 20 years of designing and operating SW and currently manages a team to provide architecture guidance to Enterprise customers, with a focus on DevOps.

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Serving Billions of Ads in Just 100 ms Using Amazon Elasticache (Redis OSS)

This post was co-written with Lucas Ceballos, CTO of Smadex Introduction Showing ads may seem to be a simple task, but it’s not. Showing the right ad to the right user is an incredibly complex challenge that involves multiple disciplines such as artificial intelligence, data science, and software engineering. Doing it one million times per […]