AWS Architecture Blog
Author: Umesh Kalaspurkar
Umesh is a Sr Solutions Architect at AWS, and brings more than 20 years of experience in design and delivery of Digital Innovation and Transformation projects, across enterprises and startups. He is motivated by helping customers identify and overcome challenges. Outside of work, Umesh enjoys being a father, skiing, and traveling.
Reduce costs and enable integrated SMS tracking with Braze URL shortening
As competition grows fiercer, marketers need ways to ensure they reach each user with personalized content on their most critical channels. Short message/messaging service (SMS) is a key part of that effort, touching more than 5 billion people worldwide, with an impressive 82% open rate. However, SMS lacks the built-in engagement metrics supported by other […]
How SeatGeek uses AWS Serverless to control authorization, authentication, and rate-limiting in a multi-tenant SaaS application
SeatGeek is a ticketing platform for web and mobile users, offering ticket purchase and reselling for sports games, concerts, and theatrical productions. In 2022, SeatGeek had an average of 47 million daily tickets available, and their mobile app was downloaded 33+ million times. Historically, SeatGeek used multiple identity and access tools internally. Applications were individually […]
Build a Virtual Waiting Room with Amazon DynamoDB and AWS Lambda at SeatGeek
As retail sales, products, and customers continue to expand online, we’ve seen a trend towards releasing products in limited quantities to larger audiences. Demand of these products can be high, due to limited production capacity, venue capacity limits, or product exclusivity. Providers can then experience spikes in transaction volume, especially when multiple event sales occur […]