AWS Architecture Blog
Category: Amazon DynamoDB Accelerator (DAX)
Reduce costs and enable integrated SMS tracking with Braze URL shortening
As competition grows fiercer, marketers need ways to ensure they reach each user with personalized content on their most critical channels. Short message/messaging service (SMS) is a key part of that effort, touching more than 5 billion people worldwide, with an impressive 82% open rate. However, SMS lacks the built-in engagement metrics supported by other […]