Category: Media Services

Amazon Nimble Studio is a new service that creative studios can use to produce visual effects, animations, and interactive content entirely in the cloud with AWS, from the storyboard sketch to the final deliverable. Nimble Studio provides customers with on-demand access to virtual workstations, elastic file storage, and render farm capacity. It also provides built-in […]

If you’re a broadcaster or Over-the-Top (OTT) channel operator, you can now create virtual channels by pulling together programming from multiple existing on-demand sources and blending them into a linear playlist. Creating a customized channel for a smaller audience group — such as a category of viewers based on interest, or regional preferences — was […]

Today, I am so excited to tell you about the new Amazon Interactive Video Service, which allows you to add live video directly into your own apps and websites. If you are anything like me, you are going to be blown away by how simple the team have made it to integrate interactive, low latency, […]

Video is central to so many online experiences. Regardless of the origin or creator, today’s viewers expect a high-resolution, broadcast-quality experience. In sophisticated environments, dedicated hardware and an associated A/V team can capture, encode, and stream or store video that meets these expectations. However, cost and operational complexity have prevented others from delivering a similar […]

Before AWS, I worked at an organization that owned and operated their own sports TV channel that provided content by aggregating tens of venues worth of local sports feeds into one 24 hour TV channel. The infrastructure and logistics of operating a broadcast grade network on this scale were immense, and it always proved difficult […]

Do you remember what web video was like in the early days? Standalone players, video no larger than a postage stamp, slow & cantankerous connections, overloaded servers, and the ever-present buffering messages were the norm less than two decades ago. Today, thanks to technological progress and a broad array of standards, things are a lot […]