AWS Marketplace

Category: Media & Entertainment

Boost viewer engagement with content management innovation

I recently led a webinar on how to boost viewer engagement using content management innovation. The webinar highlighted real-world success stories and practical advice for approaching key challenges. Brandon Omohundro, Vice President – Digital Operations at Gray Media Group, shared how Gray Television accelerated content creation, boosting their engagement and ad revenue opportunities. This post highlights important lessons from three real-world examples including Gray Television’s transformation and the trends and challenges shaping the M&E direct-to-consumer landscape.

Fuel audience growth using media supply chain innovation

Ian recently led a webinar exploring how the media supply chain enables seamless content creation, acquisition, delivery, and revenue generation amid shrinking timelines and budgets. Brian LaKamp, EVP, Media Supply Chain at Paramount, and Fabric CEO Rob Delf, illustrated how Fabric empowered Paramount to unify title management, ensuring quality metadata. This post highlights key takeaways from the webinar, including an overview of real-world examples.

Peacock creates quality fan viewing experience for iconic sporting events

Peacock creates quality fan viewing experience for iconic sporting events

In this post, I will summarize the contents of the Elevate viewer experiences with broadcast innovation webinar. In that webinar, NBCUniversal, a multinational mass media and entertainment conglomerate, and Harmonic, a provider of video streaming solutions, joined me to talk about how to innovate broadcasting in the cloud.

enrich accelerate personalize content delivery aws marketplace media entertainment

Enrich, accelerate, and personalize content delivery with AWS Marketplace solutions

In this blog post, I will summarize the contents of the Advance content localization and moderation through AWS Marketplace webinar. This includes customer stories on how three media companies, FanDuel Sportsbook, Tata Play, and Jukin Media, used solutions available in AWS Marketplace (Nomad, Think Analytics, and TrackIt) to achieve business goals.

Omdia study: how the media and entertainment industry uses cloud marketplace solutions

Omdia study: how the media and entertainment industry uses cloud marketplace solutions

In the past two years, use of media has changed considerably. Media production companies had to accelerate their adoption of cloud-based infrastructure and technologies to support the shift to home consumption and remote work. As this shift occurs, media providers are looking to diversify revenue streams to take better advantage of consumer spending for entertainment. […]

Remote workspace technology solves workflow challenges in Media & Entertainment with AWS Marketplace solutions

Remote workspace technology solves workflow challenges in media and entertainment with AWS Marketplace solutions

Audiences’ continued move to streaming content is pushing industry players to allocate large budgets to the creation of new content. Statista recently reported that Netflix’s 2022 content spending is estimated to be 17 billion USD, while Disney’s comes in at 33 billion USD. This push brings an unprecedented demand for visual effects (VFX) work. However, […]

Automate multi-account storage integrations in AWS using Snowflake and AWS Control Tower

Automate multi-account storage integrations in AWS using Snowflake and AWS Control Tower

This implementation guide describes how AWS Marketplace customers can integrate AWS Control Tower with Snowflake. The AWS Control Tower integration with Snowflake enables Snowflake storage integrations with Amazon S3 to be automatically available for all newly added AWS accounts in an AWS Control Tower environment. Snowflake is a data warehouse built for the cloud. It […]

Facing the challenges of live event streaming with AWS Marketplace

Facing the challenges of live event streaming with AWS Marketplace

Streaming has completely changed how entertainment is consumed. Audiences have moved to view streaming digital content online rather than through traditional linear cable and broadcast providers. With most now watching shows on their own schedules, sporting events are one of the few that people continue to watch live. These events garner some of the largest […]