Category: Best Practices

AWS Marketplace express private offers co-sell integration helps Amazon Web Services (AWS) internal builders identify and engage AWS Marketplace sellers who can streamline support to customer opportunities and are more likely to be selected from the available options. This principle underlies the co-sell visibility framework we introduced in Improving Your Visibility to AWS Sales, and […]

This post is the third in a three-part series on listing software products in the AWS European Sovereign Cloud:

Part 1:  Registering as a seller — covers account setup and seller registration.

Part 2: Publishing Amazon Machine Image (AMI) products.

Part 3: Publishing Software as a Service (SaaS) products (this post).

At the time of writing, AWS Marketplace in the AWS European Sovereign Cloud supports two listing types: SaaS and AMI products.

In this post, you’ll learn how TrendAI Vision One™ helps secure Amazon Bedrock deployments by detecting misconfigurations, monitoring for data exposure, and providing actionable remediation guidance. TrendAI Vision One™ is available in AWS Marketplace with a 30-day trial, so you can deploy it using existing AWS committed spend with consolidated billing and simplified contracting.

This guide walks you through the technical migration steps to implement Concurrent Agreements. It covers the transition from Amazon Simple Notification Service (Amazon SNS) to Amazon EventBridge, API updates, and best practices for managing multiple licenses within your SaaS integration.

This post guides you through the integration requirements for listing your SaaS product in AWS Marketplace. It serves as a complement to our existing resources, including a SaaS quick start, supporting documentation, and labs.

If you are an independent software vendor (ISV), channel partner, managed services provider (MSP), you can establish local entities in over 40 countries as AWS Marketplace seller accounts to sell products or services through AWS Marketplace. This enhancement helps customers discover, evaluate, procure, and deploy solutions in their preferred language, eliminating procurement friction caused by language barriers.

When customers migrate workloads from on-premises infrastructure to Amazon Web Services (AWS), AWS firewall Manager policies strengthen security through centralized control. This creates possibilities to integrate cloud firewall policies seamlessly with existing security infrastructure for comprehensive visibility

A 2025 IDC study, commissioned by AWS, found that AWS Marketplace sellers who implement the COSS framework achieve 31% faster AWS Marketplace sales growth compared to other sellers. We will discuss and expand on best practices for COSS pillar 4: Partner commitment to AWS Marketplace revenue.

The sales alignment pillar includes three key elements to accelerating growth in AWS Marketplace: securing executive sponsorship, defining clear AWS Marketplace objectives, and aligning your sales team to maximize co-sell opportunities, all designed to help you grow your business.

AWS Marketplace Seller Prime provides funding assistance, go-to-market (GTM) frameworks, templates, and best practices for executing PLG. This post is for AWS Marketplace Sellers and provides an overview of executing SaaS PLG through AWS Marketplace.