Category: Foundational (100)
How to strategically package and price your solution in AWS Marketplace
Listing your software, services, or data products in AWS Marketplace can help you reach cloud-ready AWS customers. In this blog post, I offer best practices on how to package and price your solution in AWS Marketplace so you can get begin reaching AWS customers. I make suggestions depending on the type of solution you offer, how you sell your solution, and how you price your solution today.
The most viewed AWS Marketplace blog posts of 2022
Here’s a look at the most popular AWS Marketplace blog posts we published in 2022, including the top technical tutorials for customers, the top posts for sellers and ISVs, the most popular announcement posts, and top industries posts.
Accelerate AWS Marketplace channel onboarding with AWS Marketplace Training Academy
AWS Marketplace offers several programs to Independent Software Vendors (ISVs) and Channel Partners to help scale your business through AWS Marketplace. Now, ISVs and Channel Partners can onboard more quickly by taking the new Introduction to AWS Marketplace channel programs course and other role-specific courses. These seven 30-minutes courses are designed to accelerate training of sales, operations, marketing, and alliances teams to AWS Marketplace channel programs and features.
How to create a free trial offer for SaaS usage-based pricing products in AWS Marketplace
In this blog post, Jesus and I will show you how to create a free trial offer for your SaaS usage-based pricing product in AWS Marketplace. For SaaS contract products, visit the How to create a free trial offer for SaaS contract products in AWS Marketplace blog post.
How to successfully list a container solution in AWS Marketplace
AWS Marketplace is a curated digital software catalog that enables AWS customers to easily find, buy, test, and deploy third-party software. Software usage is billed alongside customer AWS bills, with flexible pricing options across both Pay-As-You-Go (PAYG) and upfront contracts. Sellers curious about selling in AWS Marketplace frequently ask me these questions: Will my target […]
AWS CloudFormation template guidelines for AMI-based products in AWS Marketplace
AWS Marketplace gives sellers the option to list to list AMI-based product with AWS CloudFormation templates. Sellers, as Consulting Partners (CP) and Independent Software Vendors (ISVs), use the templates to define a cluster or distributed architecture for the product. Customers then deploy the solution by using CloudFormation templates, saving time and avoiding errors in the process. In this post, I’ll provide you with the CloudFormation template requirements for listing AMI-based products with CloudFormation templates in AWS Marketplace.
A Total Economic Impact™ Partner Opportunity Analysis for AWS Marketplace sellers
In this blog post, I will summarize the key findings of a commissioned study conducted by Forrester Consulting on behalf of AWS Marketplace in May 2022. This study, the Partner Opportunity for AWS Marketplace Independent Software Vendors (ISVs), offers both qualitative and non-qualitative benefits for sellers who list their software and data products in AWS […]
How to create a free trial offer for SaaS contract products in AWS Marketplace
Before making a software purchase decision, many organizations want to evaluate software features and capabilities to determine if the software meets their needs. Free trials for SaaS contracts, now available in AWS Marketplace, enable software vendors to show the value of their products to potential customers. If you are a software vendor looking to offer […]
Innovating across the insurance value chain with insurtechs
Insurtechs are a relatively new area of development in the insurance industry. McKinsey defines insurtechs as tech-driven insurance companies that use modern technologies to provide coverage or to reinvent business systems. As explained by Investopedia, these companies can “include ultra-customized policies, social insurance, and using new data streams from internet-enabled devices to dynamically price premiums.” […]
Best practices to list a professional services product listing in AWS Marketplace
Professional services is a product type available in AWS Marketplace. It enables buyers to find and buy services from Consulting Partners (CP) and Independent Software Vendors (ISVs) in AWS Marketplace. Professional services in AWS Marketplace includes services to assess, migrate, support, manage, and train others on how to use AWS services and products in AWS […]