AWS Big Data Blog
Author: Michael Pelts
How AppsFlyer modernized their interactive workload by moving to Amazon Athena and saved 80% of costs
AppsFlyer develops a leading measurement solution focused on privacy, which enables marketers to gauge the effectiveness of their marketing activities and integrates them with the broader marketing world, managing a vast volume of 100 billion events every day. This post explores how AppsFlyer modernized their Audiences Segmentation product by using Amazon Athena.