AWS Big Data Blog
Category: Marketing & Advertising
How AppsFlyer modernized their interactive workload by moving to Amazon Athena and saved 80% of costs
AppsFlyer develops a leading measurement solution focused on privacy, which enables marketers to gauge the effectiveness of their marketing activities and integrates them with the broader marketing world, managing a vast volume of 100 billion events every day. This post explores how AppsFlyer modernized their Audiences Segmentation product by using Amazon Athena.
Using Experian identity resolution with AWS Clean Rooms to achieve higher audience activation match rates
This is a guest post co-written with Tyler Middleton, Experian Senior Partner Marketing Manager, and Jay Rakhe, Experian Group Product Manager. As the data privacy landscape continues to evolve, companies are increasingly seeking ways to collect and manage data while protecting privacy and intellectual property. First party data is more important than ever for companies […]