AWS Contact Center
Author: Lakshay Mutreja
Lakshay Mutreja is a Solutions Architect specializing in Amazon Connect, based in California, USA. He helps customer achieve their business outcomes in the contact center space using Amazon Connect. Lakshay is always looking at innovative ways of enhancing product capabilities to deliver good customer experience.
Event based outbound campaigns with Amazon Connect
Organizations use contact centers to answer inbound calls and initiate outbound communication to their customers. Use cases for outbound communications include appointment reminders, telemarketing, subscription renewals, billing reminders, and follow-up calls. Customer preferences determine the communication channel (voice, messaging, or email) used in outbound campaigns. Contact center managers often use different applications for each channel […]