AWS Contact Center

Category: Experience-Based Acceleration

Rethinking the Case: How Amazon Connect’s Approach Unlocks the Future of Customer Service

We’re Willing to Be Misunderstood  At Amazon, one of our leadership principles is Customer Obsession and sometimes that means making decisions that feel counterintuitive in the short term but deliver exponential value over time. We’re willing to be misunderstood for long periods if it means building the right foundation for our customers’ future. If you’re […]

Route emails to multiple Amazon Connect instances using SES Mail Manager

Route emails to multiple Amazon Connect instances using SES Mail Manager

Global enterprises often design their customer service architecture using multiple Amazon Connect instances across regions – for example, using US region instances for US customers and EU region instances for EU customers. These organizations frequently need to route emails from a single domain to different regional Amazon Connect instances. This blog post demonstrates how Amazon […]