AWS Executive in Residence Blog
Author: Ishit Vachhrajani
Ishit serves as CTO for AWS Marketing with a dual mandate: leading global technology, AI, and analytics while overseeing the Executives in Residence organization. His technology portfolio spans the entire MarTech ecosystem including marketing automation, channels, campaign, and content management platforms. He leads enterprise-wide AI innovation and adoption across marketing, while building sophisticated measurement and analytics frameworks that power AWS Marketing's performance. The Executives in Residence organization under his leadership comprises former customer CXOs who provide strategic guidance to AWS customers and internal leadership.
Time to Rethink Build vs Buy
I believe the fear that led to the deployment of large amounts of resources and budgets to remediate Y2K, followed by the dot-com bubble bust, had an unintended consequence. Many enterprises became extremely conservative when it came to building products, and defaulted to buying off the shelf wherever possible. Today, many enterprise IT teams are […]
How to Create a Data-Driven Culture
“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” ― Jim Barksdale Conversations about data-driven enterprises often focus on tools, big data, and the technological advancements that have made storing, processing, and analyzing data faster and cheaper. While these are all important, creating a data-driven culture […]
Bias for action – Take the first step
“You don’t have to see the whole staircase, just take the first step” ~Martin Luther King Jr. Most of the time enterprises have little trouble identifying which problems and opportunities to focus on but then succumb to analysis paralysis. The key question, which I have faced in the past as a CTO and now hear […]