AWS Cloud Enterprise Strategy Blog

Category: Innovation and Reinvention

A businessman usus his hands to represent that gains in one area can create losses in another

Revisiting Buy vs. Build: 3 Traps to Avoid

Many enterprises anchor their IT strategy on buy vs. build decisions: what software packages or systems they buy versus which ones they prefer to build themselves. Buy over build is the default for most organizations, which is a sensible approach when considering that the majority of the IT estate doesn’t differentiate the business. For example, an […]

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Mental Models to Clarify the Goals of Digital Transformation, Part 2

In an earlier post, I proposed that rather than trying to make sense of the term digital transformation, we think of it as the application of eight new mental models to the way we do business. In that post I discussed the first four mental models; here I’ll cover the remaining ones. Model 5: Being […]

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Abstract image representing digital customer interaction

Mental Models to Clarify the Goals of Digital Transformation, Part 1

As we’ve all realized by now, the term digital transformation has become slippery and overused. Something big is going on today in the way technology is used in large enterprises, a change that seems to have something to do with digital technology, digital ways of working, and the increasing importance of digital interactions in our […]

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Two business man standing on opposite sides of a gap and looking down

Is Your Cloud Journey Stuck in the Value Gap?

Your cloud migration was off to a good start: you set out with a clear plan, used the “Six Rs” to segment your workloads by the different strategies of moving to the cloud, and have closely tracked core metrics like number of applications migrated. However, your stakeholders have become increasingly doubtful as to whether the […]

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View from a sailboat titled by the wind

Surviving Digital Disruption: Transforming Without Rebooting

Think of an industry that isn’t affected by the digital revolution in any way. One that can keep operating as it has been without any fear of disruption or need for change. When we tried this exercise at a workshop, we also couldn’t think of many. Funeral homes sprang to mind, but managing a person’s […]

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A woman smiling and laughing with a colleague in a business meeting

Surviving Digital Disruption: Resilience in the Face of Change

The oak fought the wind and was broken, the willow bent when it must and survived. —Robert Jordan “Survival” is a reoccurring word in the lexicon of change management. It implies a fight to the death, an existential mission against overwhelming odds and adversary. It’s not a bad metaphor for what we call digital transformation […]

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Close of top view of team putting their hands together

Surviving Digital Disruption: Back to Basics

Internet was the future and the dot-com boom was just around the corner. I had just landed a job as a developer before I even graduated. I was looking forward to learning Java, working on some e-commerce projects, and being a part of the next dot-com success story. Optimism was in the air. Then, on […]

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Three white doors and one red door against a grey wall

Points of View: Surviving Digital Disruption

The AWS Enterprise Strategy team helps executives at large AWS enterprise customers with their nontechnical impediments to digital transformation and the cloud. We try to bring our experience as senior IT leaders, as well as what we’ve learned from helping other customers and from the IT thought leader community, to bear on the challenges faced […]

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Dodo engraving from a French Geology Textbook, 1887

Unsustainable Competitive Advantage

In business school, we learned that companies need to develop sustainable competitive advantages. To build value for the long term, you needed to develop distinct competencies that your competitors would not be able to imitate, and then find a way to apply them as an advantage in the markets in which you compete. For some […]

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