AWS for Industries
Author: Adam Solomon
Adam Solomon is Global Head of Business Development for AWS Clean Rooms & AWS Entity Resolution at Amazon Web Services (AWS). Adam drives development and adoption of cloud-based solutions to help marketers, agencies, media platforms, and advertising/marketing technology companies address industry-wide challenges for consumer privacy, identity, and secure multi-party analytics. Adam has 25 years of experience in the advertising and marketing industry, and is co-inventor on 8 issued U.S. patents for advertising and marketing technologies. His diverse experience includes leadership roles for product management and go-to-market teams at Paramount, Time Inc., Hearst, PebblePost, and Lotame. He is also a trained aerospace engineer and patent attorney.
AWS Entity Resolution Expands Data Matching Capabilities with LiveRamp, TransUnion, and Unified ID 2.0 Integrations
Launched in July 2023, AWS Entity Resolution has been helping organizations like Best Western Hotels, Merkle, ActionIQ, and Thompson Reuters to more easily match and link related records stored across multiple applications, channels and data stores using advanced matching techniques including rule-based and machine learning (ML)-powered matching. The service capabilities have enabled these companies to […]
Introducing four new solutions that help customers integrate AWS Clean Rooms into their advertising workflows
At AWS re:Invent 2022, we announced the preview of AWS Clean Rooms, a new analytics service that helps customers collaborate with their partners to more easily and securely analyze their collective datasets—without sharing or revealing underlying raw data. The service is particularly relevant for brands, media publishers, agencies, and their partners who are looking to […]
Deploying a Privacy-Safe Data Clean Room on AWS with Snowflake
The deprecation of device identifiers and third-party cookies has accelerated the need for advertisers, data providers, and media companies to collaborate directly as they seek to understand customers, plan media campaigns, and analyze path-to-purchase. At the same time, privacy regulations, consumer trust, and intellectual property protection are driving the need for increased data security and governance […]