AWS for Industries
Author: Eric Saccullo
Senior Business Development Manager for AWS Clean Rooms at Amazon Web Services. He is focused on helping customers collaborate with their partners in privacy-enhanced ways to gain insights and improve business outcomes.
Gaining insights while protecting data with Adobe Real-Time CDP Collaboration using AWS Clean Rooms
The advertising and marketing landscape is undergoing a fundamental shift in how customer data is handled and used to gain insights. Third-party mobile ad identifiers (MAIDs) and third-party cookies, key signals marketers have relied upon to better understand their customers and campaign effectiveness, are rapidly being phased out. Meanwhile, new privacy regulations are prompting companies […]
AWS Clean Rooms: Privacy-enhanced collaboration use cases
Companies across industries are increasingly seeking ways to complement their first-party data to build a holistic view of their customers or business. This often means developing a view across channels and engagements, as well as complementing their first-party data with their business partners’ data. This need for data collaboration spans company size, geography, and industry. […]