Author: Marco Kormann Rodrigues

The ecommerce industry is undergoing a profound transformation, propelled by new technological waves. Composable commerce architectures that use microservices, APIs, cloud-native SaaS, and a headless structure—collectively known as MACH—offer greater business agility compared to traditional monolithic architectures. For retailers and consumer goods companies, MACH is one of the most impactful driving forces behind this transformation. […]

AppsFlyer, a marketing measurement platform and Amazon Web Services (AWS) Retail Competency partner, have just published the 2023 edition of their State of eCommerce app marketing report. This report provides insight into key trends currently shaping the ecommerce app space. It also details benchmarks from 20 countries across the globe and a vast wealth of […]

AWS for Retail is proud to have sponsored MACH Two, a retail conference that took place June 12-14 in Amsterdam. MACH Two is an executive thought leadership forum for brands and retailers with a strategy to understand the benefits of composability or looking to learn more about the next big technological shift. MACH is an architectural […]

In today’s fast-paced digital landscape, retailers need to adopt a modern tech stack that can deliver fast and seamless experiences to customers. To achieve this, many retailers are turning to MACH (microservices-based, API-first, cloud-native SaaS, and headless) architecture. MACH architecture is a set of principles that provides a flexible and scalable way to design and […]

Sustainability is gaining importance worldwide, and more and more food and beverage industry leaders are incorporating planet- and climate-friendly initiatives into their long-term strategy. According to this 2022 Market Research.com report, enterprises large and small are seeking to reduce their environmental impact in four key ways: through sourcing and packaging choices, by producing more plant-forward […]

The big picture Remember the bad old days when website images had to be low res so that they wouldn’t take forever to load? Or they pixelated endlessly? While those days are thankfully behind us, today’s challenges include shrinking attention spans that demand visual stimulus, and soaring user expectations. To meet these challenges, ecommerce websites […]

Today’s shoppers have seemingly endless retail options online—to the point where many have ditched the in-store experience altogether. Competition is fierce. Once a customer finds their way to a website, it’s never been more important to keep them there. One of the quickest ways to lose them is a website that’s weighed down by poor-quality […]

Retail leaders worldwide, like Best Buy, Petco, Neiman Marcus, Sainsbury’s, Instacart, and Zalando, are accelerating innovation and digital transformation by leveraging cloud retail solutions, software, and tools to harness insights from data at scale. From unparalleled personalized recommendations to AI-driven supply chain planning and inventory optimization, AWS helps brands drive faster market differentiation and growth. […]

Sustainability is one of the defining issues of our time, and companies all over the globe are being called on to step up and confront the challenge in the context of the climate emergency. The fact is employees want to work for—and customers want to buy from—companies actively striving for sustainability. According to the 2021 […]