AWS for Industries
Author: Ryan Malecky
Ryan Malecky is a Senior Solutions Architect at Amazon Web Services. He is focused on helping customers build and gain insights from their data, especially with AWS Clean Rooms.
Privacy-Enhanced Cross-Media Measurement: How Fifty5Blue (formerly Kantar Media) Leveraged AWS Clean Rooms to Establish Audit Transparency During Panel Data Exchange
As digital advertising continues to evolve, cross-media measurement has become a tool for advertisers seeking to understand the reach and impact of their campaigns across various platforms. To enable it, Fifty5Blue collaborated with the industry as part of the Origin cross-media measurement initiative to create a Virtual People Model. This model is based on Fifty5Blue’s […]