AWS for Industries
Author: Kevin E. McCurdy
Kevin E. McCurdy is global CPG segment lead at APN for AWS, responsible for identifying and engaging relationships with strategic ISV and SI Partners. Previously, he served as VP of demand signal management at E2open; was cofounder and VP of strategic accounts for Orchestro, which was later acquired by E2open; and was also cofounder and VP of business development and services at Mercari Technologies. McCurdy has over 25 years of experience in supply chain management, category management, and demand signal management, working with global CPG companies and retailers, including Coca-Cola, General Mills, Kellogg’s, PepsiCo, Unilever, and Kraft-Heinz. He holds a BSc in business logistics and international business from Penn State.
Accelerate technology innovation and excellence with AWS Consumer Goods Competency Partners
The consumer goods industry is undergoing significant change—driven by rapid shifts in customer preferences, supply chain disruptions, and emerging technologies and regulations. Technology is set to transform consumer goods industry efficiency over the next several decades. Applying McKinsey Global Institute research on technology applications and likely maturity curves, we expect that within the next decade, […]
Introducing the new AWS Marketplace Consumer Goods Solutions Hub
Today, the consumer goods industry is facing challenges from slowed market growth, increased competition from digitally native brands, shifting consumer behaviors, commodities shortages spurred by the pandemic, and more. To push ahead, many consumer goods companies are adapting their businesses and rethinking relationships with their retailers, wholesalers, and consumers. AWS and its industry-specialized AWS Partners […]
Beyond beauty: Arbonne focuses on sustainability and the wellbeing of agents and customers
In today’s health and beauty industry, success is more than skin deep. Brands have to stand for something bigger to win over the hearts and minds of consumers. Generation Z (Gen Z), a demographic with growing importance and influence, is moving away from fast beauty brands known for mass production. Instead, this generation seeks out […]
Accelerate innovation in Consumer Packaged Goods with AWS Partners
Consumer packaged goods (CPG) companies are facing unique challenges in today’s hypercompetitive marketplace. Whether those challenges are slow market growth, increased competition, shifting consumer behaviors, commodities shortages, or inflationary pressures, they must push ahead to stay afloat. Together, Amazon Web Services (AWS) and AWS Partners enable CPG companies such as Heineken, Dole Foods, and Philips […]