Category: CPG

A Customer Data Platform (CDP) for CPG manufacturers?! Yes. Let’s start by defining a Customer Data Platform (CDP): A CDP is a technology platform that creates a persistent, unified customer view (e.g., a single view of customer activity). Data is pulled from multiple sources, cleaned, and combined to create a single customer profile. For example, […]

With their demands constantly changing, shoppers want the best and they want it now. For companies to keep up, digital product development must be a pressing response. That’s where Cencosud comes in. As a part of our “Engaging Shoppers & Consumers” track at this year’s Industry Innovators virtual event, we had the pleasure of welcoming […]

Two weeks ago, we dug into the question of how data and analytics enables consumer packaged goods (CPG) enterprises to unlock innovation with a group of over 40 CPG visionaries at the CGT Analytics Unite conference in Chicago. We asked the CPG leaders to organize themselves by functions and select two to three data and […]

As a part of our “Engaging Shoppers & Consumers” track at this year’s Industry Innovators virtual event, we had the pleasure of welcoming Hallmark’s Chief Technology Officer Chai Pallapothula to discuss how the company is engaging shoppers and consumers with the help of digital transformation. In this post, we cover highlights from Pallapothula’s “How Hallmark […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. Simultaneously, consumer buying patterns and […]

Ecommerce is on track to make up nearly 25 percent of global total retail sales by 2025, with US ecommerce sales alone expected to top $1 trillion for the first time. However, new opportunities have brought new competition and motivated merchants to differentiate their shopping experiences to better inspire purchases. Taking a cue from Asia, […]

During our recent 2022 Industry Innovators: Retail & CPG virtual event, AWS’ Justin Honaman met up with Seth Goldman, executive chairman of Beyond Meat and co-founder of PLNT Burger and Eat the Change®, to discuss Goldman’s background in the food and beverage industry as well as the keys to innovation he discovered along the way. […]

According to the Top 10 Consumer Packaged Goods Software Vendors, Market Size and Market Forecast 2020-2025, “SAP led the pack with 12.1% market share riding on a 2.4% jump in consumer packaged goods license, maintenance, and subscription revenues.” Some big names make up that 12.1% market share, such as Dole, Del Monte, Swire Coca-Cola, The […]

Retail has greatly transformed over the last few years, as more commerce happens online and influencers play a growing role in driving product affinity. In Asia, live stream commerce is revealing massive revenue opportunities, with retailers generating billions of dollars in minutes. Accordingly, McKinsey estimates that live stream commerce sales could account for as much […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges, such as inflation pressure and declining demand. At the same time, consumer buying […]