Category: CPG

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new consumption patterns quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, and […]

The concept of artificial intelligence (AI) has been around for centuries as philosophers and thinkers pondered the possibility of creating machines capable of thinking and functioning like humans. The advent of computers in the early 20th century finally placed the promise of AI within reach. However, computer scientists realized they needed enormous amounts of data […]

A couple of weeks ago at AWS re:Invent 2021, we announced more than 50 new products and services. If you have time, be sure to watch Adam Selipsky’s keynote address to hear major news, and also read the Top Announcement of AWS re:Invent 2021 blog post to learn even more details about some of our […]

Global ecommerce sales are expected to grow to $4.2 trillion this year, and the direct-to-customer (DTC) segment is expected to grow by 19.2% in 2021. Given this trend, most consumer-packaged goods (CPG) companies are shifting to digital commerce in order to retain their customer base and capture additional market share. Moreover, consumer shopping habits have […]

If you’re a CIO, you know that worrying is part of the job, especially when it comes to the performance of your IT systems. In today’s digital business world, your IT capabilities can be the deciding factor in whether your company thrives or falls short of its ambitions. If your Enterprise Resource Planning (ERP) systems […]

Are you familiar with headless commerce, the MACH Alliance, and what they mean to CPG companies in the digital commerce world? If not, read my colleague Justin Honaman’s recent post on Headless Commerce: What Is It and Why Does It Matter to CPGs?, and learn more about the MACH Alliance here. If you’re already familiar, […]

Like many organizations, SAP-centric enterprises are faced with having to modernize their systems. Modernization, or digital transformation, includes migrating a company’s technology systems—for ordering supplies, managing inventory, servicing customers, etc.—to the cloud, and making them accessible from anywhere. Modernization provides benefits such as enhanced productivity and operational efficiency. In addition, the total cost of operations […]

You’ve probably heard of the old adage “The consumer is boss.” It was coined in a Fortune magazine article written 10 years ago by A.G. Lafley, Procter & Gamble’s legendary CEO. Although the world has changed a lot since then, Lafley’s words ring just as true today. The consumer still runs the show in a […]

We are super excited to announce that AWS re:Invent has an in-person option this year. The AWS CPG team can’t wait to see you in Las Vegas (or virtually) with an exciting program designed just for you from November 29th through December 3rd. This year, AWS re:Invent includes five keynotes, more than 20 leadership sessions, […]

In our last blog, Third-party Cookies are Going Away: What Should Retailers Do about It?, we discussed Google’s announcement that third-party marketing cookies will go away by the end of 2023. To recap quickly, this decision appeases consumers who want more privacy and control over their personal data and online behaviors, and it helps eliminate […]