Category: CPG

CPG organizations are learning how to consistently innovate and deploy new ideas faster by optimizing supply channels, identifying consumer trends, and utilizing various marketing and product positioning strategies at retail locations. This responsive approach to the market has helped to increase market share, consumer traction, and profitability for numerous brands and products. In today’s market, […]

Learn more about the sessions and speakers featured in Track 1: Engaging Shoppers and Consumers at this year’s Industry Innovator’s Conference for Retail & CPG 2022. Brand loyalty is always at the top of companies’ minds, but it’s not the simplest thing to keep up. With a rapidly shifting economy, customer demographics, and unpredictable market […]

In just a few years, the global retail industry was uprooted. Evolving customer demand, unprecedented supply chain delays, and staffing disruptions have fundamentally altered the retail landscape—likely for good. As companies adjust to these major shifts, one thing is abundantly clear: accurate business planning can make a tremendous difference. But building precise forecasts can be […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. Simultaneously, consumer buying patterns and […]

Following a year of labor shortages, supply chain issues, and high inflation, industry leaders can’t ignore the fact that shoppers and consumers have changed. They don’t want what they wanted 5 years ago; they don’t even want what they wanted 12 months ago, leaving innovators to question: How can we best serve shoppers and consumers […]

COVID-19 closed stores and salons around the world, driving shoppers to the safety and convenience of ecommerce and simplified at home selfcare. While few consumers were interested in maintaining their complete beauty routines for Zoom meetings, the industry saw a steady surge in the demand for skincare, haircare and wellness products as the global consciousness […]

Many of the latest trends in the consumer-packaged goods (CPG) industry have centered around the supply chain, manufacturing, and customer execution aspect of solutions. Foundational to these solutions is data and analytics capabilities that enable innovation, advancement, and speed. Let’s explore how data and analytics have evolved for CPG companies, where we’re experiencing new patterns […]

After two years of virtual shows, the world’s largest industrial trade fair, Hannover Messe, returns at the end of May, 2022 in Hannover, Germany. From Monday, May 30, to Thursday, June 2, Hannover Messe  organizers expect over 2500 exhibitors to re-launch this in-person event. This year’s show theme focuses on Industrial Transformation and how networked […]

In the latest installment of our CPG Partner Conversations series, we talked to Claudia Virgilio, Global Vice President of Commerce Partnerships at Skai, an AWS Partner that offers a holistic go-to-market engine to enhance customer connections with actionable intelligence to make smarter decisions and drive better outcomes. In this post, Claudia explained the importance of […]

In our previous blog, How to build a dynamic supply chain platform: a primer, we discussed how companies can use Amazon Web Services (AWS) to build a dynamic supply chain that can proactively react to events and also provide complete visibility, communication, and data transfer. By collecting and analyzing near-real-time supply chain data, companies can […]