Category: CPG

In this blog post, I’ll share a solution for automating the process of capturing your customers’ interests in a product category so you can tailor your marketing messages. I use a retail example to demonstrate how you can use AWS services to build sophisticated processes that generate relevant communications to your customers. This solution is […]

Ethical commerce and technology are essential to a company’s survival. In the retail and CPG spaces, a company’s commitment to its stakeholders is not just expected; if done well, it offers a competitive advantage. The adoption of technology makes a critical difference in whether a company thrives or simply survives. Technology can play a larger […]

Add this one to your buzzword bingo card for 2021: headless commerce. It’s a hot topic! But what is it, and why does it matter? In this blog post, I’ll unpack one of the most discussed and least understood new terms in ecommerce. When CPG leaders and technology teams understand headless commerce, they can start […]

Coca-Cola İçecek (CCI) is the world’s sixth largest bottler of Coke products. Headquartered in Istanbul, Turkey, CCI brings some impressive stats: They manufacture 1.2 billion cases of drinks produced annually across 26 bottling plants with operations in 10 countries, including Turkey, Azerbaijan, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Syria, Tajikistan, and Turkmenistan, and serve 400 million […]

In part one of this series of blog posts, Why CPGs and Logistics Vendors Need a Fleet Management Data Lake, we explained why CPGs and logistics vendors need a data lake for transportation and fleet management. To quickly recap, a data lake is an ideal way to store, manage, and analyze transportation and fleet data […]

Demand disruption has been a huge challenge for consumer packaged goods (CPG) supply chain management in 2020, and it will continue to be a big issue going forward. As we discussed in an earlier blog post, Data-driven Demand Planning: Managing Disruption in CPG with ML and Demand Sensing, one part of solving supply-chain demand disruption […]

Many consumer packaged goods (CPGs) companies have been eyeing a move into the direct-to-consumer (DTC) space as a way to boost sales, increase market share, and get closer to consumers. This shift to a DTC model means that most CPGs need to collect first-party data and, in many cases, overhaul or transform their website and […]

AWS and Noodle.ai are on a mission to help Consumer Packaged Goods (CPG) manufacturers solve the on time, in full (OTIF) dilemma that began in 2020. In our recent blog, How Retail/CPG Can Improve On-Time, In-Full (OTIF) Deliveries, we introduced the concept of OTIF and why it matters to CPGs. As put by Michael Connor, […]

Transportation is a critical piece of the puzzle for consumer packaged goods (CPG) manufacturers. It’s important to deliver materials and component parts to manufacturing facilities and to transport finished goods to retailers and consumers. This means CPGs are impacted twice when transportation and logistics become a challenge. According to inboundlogistics.com, transportation is expected to be […]

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of consumption quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, […]