Category: CPG

You’ve probably heard of the old adage “The consumer is boss.” It was coined in a Fortune magazine article written 10 years ago by A.G. Lafley, Procter & Gamble’s legendary CEO. Although the world has changed a lot since then, Lafley’s words ring just as true today. The consumer still runs the show in a […]

We are super excited to announce that AWS re:Invent has an in-person option this year. The AWS CPG team can’t wait to see you in Las Vegas (or virtually) with an exciting program designed just for you from November 29th through December 3rd. This year, AWS re:Invent includes five keynotes, more than 20 leadership sessions, […]

In our last blog, Third-party Cookies are Going Away: What Should Retailers Do about It?, we discussed Google’s announcement that third-party marketing cookies will go away by the end of 2023. To recap quickly, this decision appeases consumers who want more privacy and control over their personal data and online behaviors, and it helps eliminate […]

Every website is required to ask for consent to drop first- and third-party cookies on your browser, though not all do. While you may not know exactly how cookies work, you likely know that cookies track user information. A cookie is a small text file that lets a website remember you. There are two forms […]

The COVID-19 pandemic created unprecedented disruption. In just a few days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new consumption patterns quickly emerged. Arguably, no industry felt this dramatic impact more than consumer packaged goods (CPG). However, industry leaders are forging ahead with resilience, tenacity, and […]

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]

An old concept of milk delivered to customer doorstep is making a big come back in fresh new ways. Home milk delivery from local dairy farms was a staple for many households in the 1950s and ’60s. With the rise of the supermarkets and refrigeration becoming widely available, the doorstep delivery of fresh milk went […]

You know the saying: Results speak louder than words. But fast results speak even louder. Which is why at AWS, we say speed and fast results are critical to business survival. With CPG leaders forging ahead with resilience, tenacity, and innovation, those continuing to innovate at speed are delivering crucial business results. And now, it’s […]

As the pandemic quickly shifted the shopping habits of consumers around the world, many consumer packaged goods (CPG) companies have been eyeing an opportunity to expand into direct-to-consumer (DTC) sales as a way to grow market share, build their brands, test new products, and get closer to consumers. As this Forbes article notes, with double-digit […]

To meet customers’ needs in a dynamic and fast-changing world, organizations must establish supply chain platforms that can proactively react in real time. Rapid technological development and advances in utilizing Internet of Things (IoT), artificial intelligence and machine learning (AI/ML), and cloud-based platforms can be leveraged to create scalable global platforms that capture data throughout […]