Category: CPG

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of consumption quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, […]

Have you ever placed an ecommerce order and your package arrived late? Or maybe you received your package on time, but some items were missing. I’ve had a couple of these unsatisfactory ecommerce experiences recently. I ordered new Keen hiking shoes that I planned to use on a weekend getaway. Although the shoes were supposed […]

Since the COVID-19 pandemic we’ve seen a seismic shift around the world to online shopping and direct-to-consumer sales. Arguably, the consumer packaged goods (CPG) industry felt this shift more than any other industry. According to Statista, “Retail websites generated almost 22 billion visits in June 2020, up from 16.07 billion global visits in January 2020.” […]

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of consumption quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, […]

In my last blog post (Three Steps for Modernizing Your DTC Ecommerce Website), I shared three strategies for modernizing your direct-to-consumer (DTC) ecommerce website: Lift and shift your DTC ecommerce website to AWS. Decompose your ecommerce website and rearchitect it with microservices. Move to serverless computing so you can focus on your business. Why Microservices […]

I’ve spent more than 15 years working with many of the most innovative consumer brands to help them architect their ecommerce platforms. At AWS, my focus is helping consumer packaged goods (CPG) companies enhance customer experiences and gain operational efficiencies, especially with their direct-to-consumer (DTC) ecommerce websites. CPG customers regularly ask how they can realize […]

The COVID-19 pandemic created unprecedented disruption, and in a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social-distancing rules took hold, new patterns of shopping quickly emerged. Arguably, no other industry felt the dramatic impact of the pandemic more than consumer packaged goods (CPG). However, leaders are forging ahead […]

Introducing “AWS Industrial Insights” We are excited to launch a brand new podcast series, AWS Industrial Insights. In every episode, we interview visionary leaders from industrial companies to share their insights on technology, innovation, and leadership. This podcast is for industrial business leaders who are looking to make data-driven decisions and learn from those who’ve […]

Even in normal times, demand volatility is a constant challenge for consumer packaged goods (CPG) supply chain management. But these are not normal times. The COVID-19 pandemic has upped the ante, completely disrupting supply chain planning. As unforeseen external factors trigger extreme consumer demand changes, multiple supply chain components in multiple locations are affected, and […]

I joined AWS two years ago to lead the professional services organization for the AWS retail segment. Throughout my career in technology consulting, I’ve worked with retailers that run the gamut in size, scope, market share, and sector. I’ve noticed a common dilemma when companies want to embark on transformational technology initiatives. Many retailers aren’t […]