Category: CPG

Customer journeys have become a hot topic in recent years as retailers and brands try to better understand and enhance customer experiences. While this topic has been at the forefront of business-to-consumer (B2C) companies for many years, it’s becoming more and more important for traditional business-to-business (B2B) companies, like CPG brands—especially since many CPGs are […]

The global retail industry is experiencing unprecedented disruption, but leading retailers are demonstrating resilience, tenacity, and a capacity for innovation. We’ve embarked on a series of conversations with executives from AWS Retail Competency Partners to showcase their leadership and innovation in these challenging times. In the latest installment of our AWS Retail Competency Partner Conversations […]

In part two of this blog series, How CPGs and Logistics Vendors Can Optimize Fleet Management with an AWS Data Lake, we explained how fleet management teams for consumer packaged goods (CPG) companies can create a highly scalable Amazon Web Services (AWS) data lake to gain actionable insights from real-time data, driver safety scores, and […]

In this blog post, I’ll share a solution for automating the process of capturing your customers’ interests in a product category so you can tailor your marketing messages. I use a retail example to demonstrate how you can use AWS services to build sophisticated processes that generate relevant communications to your customers. This solution is […]

Ethical commerce and technology are essential to a company’s survival. In the retail and CPG spaces, a company’s commitment to its stakeholders is not just expected; if done well, it offers a competitive advantage. The adoption of technology makes a critical difference in whether a company thrives or simply survives. Technology can play a larger […]

Add this one to your buzzword bingo card for 2021: headless commerce. It’s a hot topic! But what is it, and why does it matter? In this blog post, I’ll unpack one of the most discussed and least understood new terms in ecommerce. When CPG leaders and technology teams understand headless commerce, they can start […]

Coca-Cola İçecek (CCI) is the world’s sixth largest bottler of Coke products. Headquartered in Istanbul, Turkey, CCI brings some impressive stats: They manufacture 1.2 billion cases of drinks produced annually across 26 bottling plants with operations in 10 countries, including Turkey, Azerbaijan, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Syria, Tajikistan, and Turkmenistan, and serve 400 million […]

In part one of this series of blog posts, Why CPGs and Logistics Vendors Need a Fleet Management Data Lake, we explained why CPGs and logistics vendors need a data lake for transportation and fleet management. To quickly recap, a data lake is an ideal way to store, manage, and analyze transportation and fleet data […]

Demand disruption has been a huge challenge for consumer packaged goods (CPG) supply chain management in 2020, and it will continue to be a big issue going forward. As we discussed in an earlier blog post, Data-driven Demand Planning: Managing Disruption in CPG with ML and Demand Sensing, one part of solving supply-chain demand disruption […]

Many consumer packaged goods (CPGs) companies have been eyeing a move into the direct-to-consumer (DTC) space as a way to boost sales, increase market share, and get closer to consumers. This shift to a DTC model means that most CPGs need to collect first-party data and, in many cases, overhaul or transform their website and […]