Simplify consumer experiences using Amazon One

Discover three ways businesses can deliver faster, more convenient contactless experiences to consumers.

Organizations are embracing contactless technology to simplify the consumer experience and accelerate transactions. Many contactless options require consumers to tap a contactless-capable card or hover a smartphone over a reader. With both options, consumers need their payment or identification method in hand.

But what if businesses could eliminate the baggage and authorize transactions simply with a consumer’s identity?

Meet Amazon One

Amazon One is a fast, contactless identity service that makes it easier for people to move through the world using their palm. Custom-built algorithms and hardware create a person’s unique palm signature using a combination of palm lines, ridges, and vein patterns. Palm data is not saved on the Amazon One device and is protected using multiple layers of security on the Amazon Web Services (AWS) Cloud with encryption, data isolation, and restricted controls.

The technology differs from other identity solutions using facial or fingerprint recognition because, with a palm, users choose how and when to identify themselves. There’s no passive engagement and, after enrollment, no contact with any surfaces. Palm vein patterns are not externally visible, which makes it more difficult for fraudsters to access, copy, and replicate them. This is a unique advantage over external biometrics because the palm biometric has built-in privacy. Because the palm signature is unique and linked to the individual, it can’t be shared, stolen, or lost. This adds levels of data protection and reliability while offering users a more convenient consumer experience.

For businesses, it couldn’t be simpler to turn consumer interactions into opportunities for long-term engagement. Not only are transactions faster with Amazon One, but consumers get a more engaging and personalized experience that keeps the brand top of mind.

Here are three ways businesses can offer faster, more convenient contactless experiences across consumer touch points using Amazon One.

1. Welcome and authenticate consumers with confidence.

Amazon One helps business leaders improve their location’s security while delivering a more convenient, frictionless consumer experience by authenticating guests using only their palm. For instance, hotels, fitness centers, and financial institutions can use Amazon One as a hassle-free way to control access, verify members, check in guests, and conduct transactions without using membership passes, cards, PINs, or passcodes.

In entertainment spots—like stadiums, event venues, and movie theaters—guests can use Amazon One as a contactless way to validate ticket admissions, get through the entrance, and take their seats in a flash. By removing the friction around entry and access, business leaders can focus more time on serving their guests.

Amazon One device at Kyle Field. Photo by Brendall O’Bannon, Texas A&M Athletics.

2. Empower consumers to shop and pay with ease.

Consumers are increasingly turning to contactless payments to purchase items. A report from Salesforce shows that 83 percent of consumers are currently using contactless payments and 65 percent expect to increase their use through 2025.

Business leaders can advance their contactless payment capabilities and boost operational performance with Amazon One, which allows consumers to pay for their favorite things without cards or digital wallets. Combined with Amazon’s Just Walk Out technology, retailers can deliver a completely frictionless in-store shopping experience. Shoppers can enter Amazon One–enabled stores, hover their palm over an Amazon One device, select what they want, and leave. Their Amazon One ID is charged after they exit the store.

Thanks to these technologies, store employees can spend more time helping shoppers find what they need, answering questions, and restocking shelves rather than managing the checkout and processing payments. An automated checkout process allows businesses to eliminate checkout lines, increase store throughput, and bring more convenience to the shopping journey.

3. Build brand loyalty and personalize the consumer experience.

Loyalty, reward, and member programs help businesses deliver more personalized experiences, drive adoption, and inspire ongoing engagement with consumers. But simply having these kinds of programs in place isn’t enough. Though 56 percent of consumers say that they’re more likely to buy from a brand with a loyalty program, they don’t often take advantage of their rewards due to difficulties tracking and manually redeeming them. Thus, 95 percent of memberships go inactive within 90 days.

Using Amazon One, businesses can make their programs more convenient and consistent for consumers. For example, Amazon Prime members can access their benefits using Amazon One at Whole Foods Market stores. In Amazon One– enabled stores, shoppers can purchase their items with their palm, and their Prime member discounts will be automatically applied.

By linking their programs with Amazon One, businesses can streamline the way that their consumers earn and access rewards, discounts, and other benefits—no punch card, loyalty app, or ID required. And the more consumers engage with the program, the easier it is for the business to deliver more meaningful experiences that keep consumers coming back.

Fast, convenient, contactless

Tens of thousands of users have already signed up for Amazon One. Users appreciate its contactless nature and how quick and easy it is to enroll and use. Once registered, users can enter, identify themselves, and pay for items using their palm at any Amazon One–enabled location.

Forward-thinking businesses are rolling out frictionless technology to streamline the consumer experience and create new possibilities for faster and safer interactions. Interested in bringing Amazon One to your business? Contact us to get started.