AWS for Industries

Tag: retail

girl at shopping

Why Retailers Need a CDP to Power Their Customer 360 Strategy

With so many options to browse and discover products, consumers don’t shop linearly. Instead, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. Unfortunately, this disjointed approach obscures the shopper’s […]

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NRF 2022-retail blog

Accelerate Innovation in Retail at NRF 2022

We hope you are as excited as we are to be back in person at NRF 2022! We can’t wait to engage with you as we showcase new technologies designed to help you meet consumer demands, optimize operations, and improve insights in an ever-changing, post-pandemic world. Our retail experts are busy preparing to share insights, […]

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Woman ordering groceries online for home delivery

How a Grocer Can Deliver Personalized Experiences with Recipes

The grocery market was significantly disrupted by the COVID pandemic. Consumers shifted toward online shopping and home deliveries. For example, in 2020 the online share of total grocery in the UK exceeded pre-COVID forecasts for 2024, reaching 8.8% in 2020. International markets experienced similar growth. As restrictions are gradually lifted, some consumer trends are here […]

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Young adult African American female consumer holding credit card and smartphone sitting at desk at home doing online banking transaction

Your Personalized Playlist for Migrating Your POS to the Cloud

The Challenges of Retail Retail has always moved fast and been extremely competitive. Today, consumers expect retailers to move even faster, adjust to new market entrants, and keep up with their ever-changing needs and wants. Only those retailers who are willing to constantly adapt will survive and thrive with company lifespans continuing to shrink. Digitalization […]

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Attendee Guide

Know Before You Go: Retail Attendee Guide for re:Invent 2021

The entire AWS Retail team is super excited to announce that AWS re:Invent 2021 has an in-person option this year. We can’t wait to see you in Las Vegas (or virtually) for our exciting program planned for retailers, with sessions featuring Neiman Marcus, Waitrose, Adidas, and Tapestry. This year’s event will also include over 20 […]

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EyeBuyDirect Sees 29x ROI by Optimizing Product Recommendations with ViSenze

ViSenze Smart Recommendations allow EyeBuyDirect customers to easily discover the products they love. Awareness is a key stage in the customer journey, especially when shoppers are browsing, searching, and exploring products for the perfect fit. But this stage can be cumbersome for online shoppers, who must navigate a sea of product options spread across large […]

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GSP Pin Map

How to Build Winning Consumer Market Development Strategies with Data from Foursquare and AWS Data Exchange

Consumer brands operate in an ever-changing world. Over 600k businesses open each year in the US alone, and nearly as many close. Surviving as a consumer brand in this highly competitive and evolving industry requires ever-more innovative strategies when creating a market development strategy. And success requires thorough analyses of the prospective market. Location data […]

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A New IT Paradigm for Retailers: The Cloud Services Technology Framework

The retail industry has long suffered from anemic investments in information technology that have saddled many companies with aging IT systems unable to keep up with rapidly changing customer demands and market dynamics. Industry CIOs and CTOs have been searching for a solution, and many have found an answer: A new retailer application architecture offering […]

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Retailers: Become Data Sovereign Before Third-party Cookies Go Away

In our last blog, Third-party Cookies are Going Away: What Should Retailers Do about It?, we discussed Google’s announcement that third-party marketing cookies will go away by the end of 2023. To recap quickly, this decision appeases consumers who want more privacy and control over their personal data and online behaviors, and it helps eliminate […]

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Third-party Cookies are Going Away: What Should Retailers Do about It?

Every website is required to ask for consent to drop first- and third-party cookies on your browser, though not all do. While you may not know exactly how cookies work, you likely know that cookies track user information. A cookie is a small text file that lets a website remember you. There are two forms […]

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