AWS for Industries
Tag: advertising and marketing
Broadcasters scale personalized advertising utilizing SAS 360 Match On AWS
Media Publishers, particularly broadcasters, are facing increased challenges in today’s fiercely competitive and rapidly expanding streaming landscape. Providing a personalized viewing experience has become a necessity to enhance the streaming experience to attract and retain viewers. To deliver personalized messaging at scale, it is essential to rapidly scale advertising operations, reduce time to market with […]
Analyze Data Transfer and adopt cost optimized designs to realize cost savings
Programmatic advertising applications leverage large volumes of data (petabyte scale) to make decisions on delivering personalized experiences to users. Organizations need to have a granular visibility into their data transfer cost to make better decisions on the bidding process and leverage cost optimized design patterns. Amazon Web Services (AWS) offers different tools and techniques to […]
How Databricks on AWS helps optimize real-time bidding using machine learning
Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]
Five key takeaways on data clean room collaboration from Cannes Lions
Earlier this summer, Amazon Web Services (AWS) hosted a series of events and meetings with hundreds of customers and partners at Cannes Lions. Data clean rooms was a popular topic amongst these conversations, as advertisers and marketers are increasingly looking to future-proof their approach to more securely collaborating with their partners on their collective datasets. […]
Fast track data-driven insights for advertising and marketing with Databricks accelerators on AWS
Optimizing spending in the advertising and marketing industry—whether that means delivering more personalized campaigns to customers or attracting higher-quality users—is always an iterative process. Data scientists and data engineers are constantly maneuvering through advertising, marketing, and sales data to measure effectiveness and uncover insights that improve the way their companies connect with consumers. To help […]