AWS for Industries

Tag: Aerospike

Top re:Invent 2021 announcements for the advertising and marketing technology industry

There were 85+ new service announcements over the course of AWS re:Invent 2021, along with other announcements from partners and solution teams, so to make it easy for advertising and marketing technology customers to see relevant news, here’s a list of the top 10 announcements specific to the industry. 1. AWS Graviton3 processors and new […]

Aerospike Architectural Options

Running Ad Tech Workloads on AWS with Aerospike at Petabyte Scale

Introduction Few industries test the limit of database throughput and latency like advertising technology (ad tech). Industry leaders like The Trade Desk run workloads with tens of millions of read and write events per second and single-digit millisecond response times. Growing media consumption in areas like connected TV, over-the-top (OTT) streaming, and retail means that […]