Tag: CPG

According to the Top 10 Consumer Packaged Goods Software Vendors, Market Size and Market Forecast 2020-2025, “SAP led the pack with 12.1% market share riding on a 2.4% jump in consumer packaged goods license, maintenance, and subscription revenues.” Some big names make up that 12.1% market share, such as Dole, Del Monte, Swire Coca-Cola, The […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges, such as inflation pressure and declining demand. At the same time, consumer buying […]

CPG organizations are learning how to consistently innovate and deploy new ideas faster by optimizing supply channels, identifying consumer trends, and utilizing various marketing and product positioning strategies at retail locations. This responsive approach to the market has helped to increase market share, consumer traction, and profitability for numerous brands and products. In today’s market, […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. Simultaneously, consumer buying patterns and […]

Many of the latest trends in the consumer-packaged goods (CPG) industry have centered around the supply chain, manufacturing, and customer execution aspect of solutions. Foundational to these solutions is data and analytics capabilities that enable innovation, advancement, and speed. Let’s explore how data and analytics have evolved for CPG companies, where we’re experiencing new patterns […]

In the latest installment of our CPG Partner Conversations series, we talked to Claudia Virgilio, Global Vice President of Commerce Partnerships at Skai, an AWS Partner that offers a holistic go-to-market engine to enhance customer connections with actionable intelligence to make smarter decisions and drive better outcomes. In this post, Claudia explained the importance of […]

Consumer packaged goods (CPG) companies are in the midst of a digital transformation. With pressure from inflation, disruptions to supply chains, and increased competition around the globe, CPG companies must find new ways to grow revenue. In parallel, companies must maximize existing B2B channels with retailers, independent grocery stores, convenience stores, and small corner or […]

SGK Inc. (SGK) provides packaging, ecommerce solutions, and brand experiences for more than 1,500 clients around the world. SGK’s products and services provide near-real-time asset management, workflow integrations, and analytics for brand strategy and omnichannel marketing as well as asset design and production. The analytics in particular drive supply chain and product management decisions. Overall, […]

In the training of a machine learning (ML) model, the quality of the model is directly proportional to the quality of data. However, in many cases, in consumer packaged goods (CPG) datasets, there are a lot of missing values affecting the quality of training and prediction in the long run. If your models are already […]

For consumer packaged goods (CPG) companies that sell finished goods on Amazon, improving demand forecasting can be a large step towards maximizing revenue. CPG companies must accurately forecast and anticipate variable product demand to provide sufficient time to manufacture and deliver products to Amazon’s fulfillment centers. Many CPG companies already use Amazon Vendor Central, yet […]