Tag: CPG

The relevance race is real. It has everyone, from mid-size startups to large corporations, competing for a first-place prize in innovation. But for Mars Wrigley, the journey is often worth a lot more than the destination. This year, we invited Deepak Jose, global senior director of One Demand Data & Analytics at Mars Wrigley, to […]

Gopal Namkeen is one of the oldest and leading Indian brands, supplying namkeen and snacks in national and international markets. Gopal Namkeen was founded in 1994 and is headquartered at Rajkot, in the state of Gujarat, India. Business challenge Gopal Namkeen has over 500 dealers, creating more than 12,000 SKU orders on a peak day. […]

A solution guidance to help direct store delivery, route sales, and field service teams take the fastest path Time spent in traffic is the penalty paid by all route sales representatives and field service technicians just to do their jobs. Saving drive time adds to employee morale, customer satisfaction, and company bottom lines. In this […]

Trends don’t just point us in generalized directions; they shape industries, change landscapes and most importantly, they inform businesses. To be brief, trends matter. Working in digital commerce, this is something an AWS Retail Competency Partner VTEX understands firsthand. At this year’s Industry Innovators virtual event, we welcomed VTEX’s Analyst in Residence Jordan Jewell to share […]

A Customer Data Platform (CDP) for CPG manufacturers?! Yes. Let’s start by defining a Customer Data Platform (CDP): A CDP is a technology platform that creates a persistent, unified customer view (e.g., a single view of customer activity). Data is pulled from multiple sources, cleaned, and combined to create a single customer profile. For example, […]

With their demands constantly changing, shoppers want the best and they want it now. For companies to keep up, digital product development must be a pressing response. That’s where Cencosud comes in. As a part of our “Engaging Shoppers & Consumers” track at this year’s Industry Innovators virtual event, we had the pleasure of welcoming […]

Two weeks ago, we dug into the question of how data and analytics enables consumer packaged goods (CPG) enterprises to unlock innovation with a group of over 40 CPG visionaries at the CGT Analytics Unite conference in Chicago. We asked the CPG leaders to organize themselves by functions and select two to three data and […]

As a part of our “Engaging Shoppers & Consumers” track at this year’s Industry Innovators virtual event, we had the pleasure of welcoming Hallmark’s Chief Technology Officer Chai Pallapothula to discuss how the company is engaging shoppers and consumers with the help of digital transformation. In this post, we cover highlights from Pallapothula’s “How Hallmark […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. Simultaneously, consumer buying patterns and […]

During our recent 2022 Industry Innovators: Retail & CPG virtual event, AWS’ Justin Honaman met up with Seth Goldman, executive chairman of Beyond Meat and co-founder of PLNT Burger and Eat the Change®, to discuss Goldman’s background in the food and beverage industry as well as the keys to innovation he discovered along the way. […]