AWS for Industries
Tag: Customer Lifetime Value (CLV)
The Path to Direct-to-Consumer Sales for CPGs
As the pandemic quickly shifted the shopping habits of consumers around the world, many consumer packaged goods (CPG) companies have been eyeing an opportunity to expand into direct-to-consumer (DTC) sales as a way to grow market share, build their brands, test new products, and get closer to consumers. As this Forbes article notes, with double-digit […]