Tag: eCommerce

Lessons from top retailers who manage Black Friday and other peak events on Amazon Web Services (AWS) Traditionally, retailers experience only one or two peak shopping events per year—a common example is Black Friday. But in an increasingly unpredictable economy, organizations need agile platforms that can respond to demand increases whenever and wherever they arise. For […]

More than a century ago, when consumer packaged goods (CPG) companies first started to manufacture branded products, the goal was to produce and sell goods through physical retail stores. That model worked for decades. Fast-forward to the current day, and that seemingly simplistic approach has transformed in ways company leaders couldn’t have imagined. Now, large […]

If any company can bring delight to millions of retailers and consumers all over the world, that company would be Anheuser-Busch InBev (AB InBev), the world’s largest brewer. Working hand-in-hand since 2016 with VTEX, a leading enterprise digital commerce platform that runs on Amazon Web Services (AWS), AB InBev has launched state-of-the-art ecommerce technologies for […]

Headquartered in Argentina, Mercado Libre is the largest online commerce and payments provider in Latin America with 80 million active users across 18 countries. It offers ecommerce solutions so that individuals and companies can buy, sell, pay, advertise, and ship products through the internet. The scalability, security, and performance that comes with building on AWS […]

Twenty years ago, when the internet and ecommerce became mainstream, no one envisioned the social media channels and immersive games that are available today. At that time, a website with professional, attractive images and an intuitive checkout process seemed sophisticated to most consumers. Fast-forward to the early 2020s, and that basic brochureware-style website seems boring […]

  In today’s digital interactions, businesses use data to personalize and tailor customer experiences to almost every individual. A recent study shows that 71 percent of consumers expect personalized interactions from brands and businesses, while 76 percent are unsatisfied when they see content that is irrelevant to them. Data about customers and their touchpoints is […]

Scalable live commerce solution supports Natura and other major Brazilian companies  Established at the height of the COVID-19 pandemic, live interactive streaming platform StreamShop now helps some of the largest companies in Brazil to connect with consumers through high-quality, low-latency live commerce streams. The company’s customizable offering helps brands to easily integrate shoppable live video […]

Retail leaders worldwide, like Best Buy, Petco, Neiman Marcus, Sainsbury’s, Instacart, and Zalando, are accelerating innovation and digital transformation by leveraging cloud retail solutions, software, and tools to harness insights from data at scale. From unparalleled personalized recommendations to AI-driven supply chain planning and inventory optimization, AWS helps brands drive faster market differentiation and growth. […]

High-end customers want a personalized experience when they shop. Why? Because of all the benefits digital technology delivered when the COVID-19 pandemic began. Staying safe was paramount but buying from the comforts of home, finding a wider array of options than in stores, and experiencing fast shipping contributed to online shopping mania. With customers stuck […]

The challenge and value of online discovery The power of cloud elasticity helps online retailers expose large volumes of digital content catalogs for shoppers to browse and purchase products. However, it’s a challenge for many retailers to manage their vast online catalogs. And at the same time, with so much content, customers can become overwhelmed […]