AWS for Industries

Tag: internet of things

A CDP for CPG?!

A Customer Data Platform (CDP) for CPG manufacturers?! Yes. Let’s start by defining a Customer Data Platform (CDP): A CDP is a technology platform that creates a persistent, unified customer view (e.g., a single view of customer activity). Data is pulled from multiple sources, cleaned, and combined to create a single customer profile. For example, […]

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The state of IoT adoption in the consumer packaged goods (CPG) industry

CPG organizations are learning how to consistently innovate and deploy new ideas faster by optimizing supply channels, identifying consumer trends, and utilizing various marketing and product positioning strategies at retail locations. This responsive approach to the market has helped to increase market share, consumer traction, and profitability for numerous brands and products. In today’s market, […]

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Amazon Renewable Energy Manager

How Amazon Achieves Near-Real-Time Renewable Energy Plant Monitoring to Optimize Performance Using AWS

As part of the goal to reach net-zero carbon emissions by 2040, Amazon is on a path to powering its operations with 100 percent renewable energy by 2025—five years ahead of the original target of 2030. In June 2021, Amazon became the world’s largest corporate purchaser of renewable energy, reaching 65 percent renewable energy across […]

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