AWS for Industries

Tag: RTB

Feature card_how databricks on AWS helps optimize real-time bidding

How Databricks on AWS helps optimize real-time bidding using machine learning

Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]

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AWS re:Invent 2021 – Advertising and Marketing Technology Industry Attendee Guide

We have an exciting re:Invent 2021 planned for customers in the advertising and marketing technology industry. This year, Amazon Web Services (AWS) heads back to Las Vegas to celebrate 10 years of AWS re:Invent with five keynotes, 20+ leadership sessions, and over 1,200 breakout and interactive sessions from November 29 through December 3—including several industry-specific […]